Social Media & Digital Marketing Manager
- Reports to: VP of Strategic Communications & Operations
- Status: Full-time, hybrid in Boston
- Salary range: $85,000 to $95,000. Full benefits.
About Teak Media
Teak Media + Communication is a strategic communications firm that works with nonprofits and socially responsible organizations that are doing meaningful work in the world.
Teak has built a reputation for strong and prolific earned media, and the Social Media & Digital Marketing Manager brings that same rigor and intentionality to social media. This role leads the day-to-day execution of clients' social presence while helping shape what Teak's social practice looks like as the field continues to evolve.
About the Position
The Social Media & Digital Marketing Manager owns clients' social presence day to day: drafting copy, designing posts, scheduling, engaging with communities, and capturing content at events, as well as Teak's own marketing, including the company's social media presence, monthly newsletter, website and blog content, and materials that support new business development.
As AI takes on more of the tactical work, what moves the needle is creativity, strategy, and genuine partnership. This role brings ideas to clients before they ask, spots opportunities in trends and makes them relevant, and thinks about social not as a content calendar to fill but as a storytelling platform to build. This role actively leverages AI tools and emerging technologies to streamline daily workflows, generate content ideas, and execute key deliverables efficiently.
This role also has visibility into how the communications space is evolving, including newsletters, podcasts, video storytelling, and new formats, and contributes to defining what modern communications looks like for the kinds of organizations Teak serves. Candidates with experience in nonprofits will be given priority.
Client Social Media & Digital Marketing
Execution and Account Management
- Collaborates cross-functionally with media relations, development, and events staff to align social and digital content with broader campaign goals
- Integrate social media initiatives across earned media, digital marketing, and event teams to execute cohesive, multi-channel campaigns.
- Draft social copy, design posts, schedule content, and maintain publishing cadences across client accounts
- Prepare to meet client need for social media training (scope dependent)
- Monitor and manage community engagement across platforms, responding to comments and messages in brand voice
- Attend client events as needed to capture photo and video content, coming prepared with a shot list and logistics plan
- Creates and manages standalone event pages (e.g., Facebook Events) for client campaigns, including promotion and RSVP tracking leading up to the event
- Produce monthly performance reports that go beyond the numbers, including what worked, what didn't, and what's next
- Push toward reporting formats that convey real ROI in a way clients can take to a board meeting and present with confidence
- Complete activity reports, expense reports, and other internal deliverables as required
People Management
- Directs interns or staff to support content and social work as needed
- Coordinates with colleagues, including senior staff, to capture content and cover events
- Manages client staff, volunteers and influencers onsite at events to capture photos, video, and interviews under her direction, as needed
Proactive Strategy
- Initiate, develop and lead social media strategies and content plans for assigned client accounts proactively
- Build foundational account materials at the start of new engagements proactively, including community engagement guidelines, brand kits, and content pillars
- Develop and execute paid social campaigns, including audience targeting, creative direction, and optimization
- Identify and collaborate with relevant influencers to amplify client brands, including managing relationships and partnership terms
Teak Internal Marketing
- Manage Teak's owned social media presence, including drafting, designing, and scheduling content
- Lead Teak's monthly newsletter, including bringing content ideas, managing layout, and handling distribution
- Post approved content to the company blog
- Improve and contribute to how Teak's proposals and new business materials look, feel, and communicate the agency's value
Business Development and Practice Building
- Stay current on platform changes, algorithm shifts, and emerging trends, and bring relevant insights to clients and the team proactively
- Identify potential social media clients and contribute to outreach and proposals
- Help grow and shape Teak's social media practice as a core part of the business
- Design new business proposals
- Participate in live or video pitches for relevant clients
- 30% Teak, 70% client work
Additional Ideal Qualifications
- Three to five years of experience designing and executing paid social media campaigns
- Familiarity with audience segmentation and targeting for ad performance
- Comfort analyzing campaign data and making adjustments based on results
- Strong writing skills, with the ability to adapt voice and tone across clients and platforms
- Proficiency with design tools (Canva or equivalent) and social scheduling platforms
- Proficiency in using AI platforms and tools
- Experience working with nonprofits, peer-to-peer events or mission-driven organizations
