SOCIAL MEDIA & CAMPAIGN MARKETING MANAGER
Location: American Fork, UT. This is an in-office role, the candidate needs to live in UT within commuting distance.
Reports to: CMO
Team: Cross-functional partner to Creative, Marketplace and Paid Media, Sales
ABOUT US:
SPYLT is ridiculously delicious chocolate milk that also comes in a variety of craveable flavors, with 20 grams of protein, zero sugar and a kick of caffeine. We’re building a bold, entertaining brand with a playful, rebellious personality that stands out from the crowd. We’re growing fast, with big ambitions and plenty of room for strategically-minded, creative and driven people to make their mark.
THE ROLE:
We're looking for a strategically minded and culturally connected Social Media & Campaign Marketing Manager to grow SPYLT's organic social presence and help bring integrated brand campaigns to life.
You'll own SPYLT's organic social strategy and community growth, develop insight-led creative briefs, and support planning and coordination of key brand campaigns.
You'll combine your insights driven mindset and cultural fluency with the ability to brief creative partners and keep social content moving. You'll also handle everyday publishing and community engagement. Your mission is to make SPYLT discoverable, craveable, entertaining and worth sharing.
WHAT YOU'LL OWN:
Social Strategy & Creative Briefing
- Own SPYLT's organic social strategy and content calendar across Instagram, TikTok and other relevant platforms.
- Develop compelling creative briefs rooted in consumer and cultural insights, inspiring internal and external creative partners to create entertaining, on-brand content.
- Manage day-to-day social publishing and community engagement, including Stories, captions, simple content adaptations and responding to comments.
- Identify cultural moments, emerging trends and opportunities for timely, relevant content.
Campaign Planning & Coordination
- Support the CMO in planning key brand campaigns, flavor launches and promotional moments across marketing channels.
- Help coordinate campaign calendars, creative briefs and deliverables across teams to ensure timely execution.
Audience Growth & Community
- Drive organic discovery, audience growth, and engagement through shareable content.
- Bring the distinctive brand voice to life through comments and community conversations.
- Develop interactive content, challenges, and activations that encourage participation and build brand love.
- Lead SPYLT's Chug Club community and integrate creator-generated content into the social calendar.
Creator Collaboration
- Identify and collaborate with creators who authentically fit SPYLT's brand and audience.
- Develop creative briefs and integrate UGC and creator content into organic social.
- Partner with the paid media agency and marketplace team to identify strong social concepts and UGC that can be adapted for paid campaigns.
Performance & Optimization
- Track social performance and use insights to continuously improve creative effectiveness.
- Identify high-performing organic posts and selectively boost to drive additional discovery.
- Test new formats, creative approaches and content series to improve results.
Primary KPIs
- Non-follower reach: Introducing SPYLT to new audiences through organic content.
- Share rate: Creating content people find entertaining or interesting enough to share.
- Cost per profile visit: Efficiently drive brand discovery through selectively boosted content
Supporting Metrics
- Engaged audience and follower growth
- Engagement rate, comments, saves, and video retention
- Community participation and creator-generated content
WHAT WE'RE LOOKING FOR:
- 5-7 years of experience in social-first brand marketing and social strategy for a consumer brand.
- Experience leading social calendars, briefing creative partners and coordinating integrated campaigns across multiple channels.
- Exceptional creative judgment, storytelling ability and understanding of social trends and youth culture.
- Proven ability to develop strong social concepts and creative briefs, guide creative partners and execute basic platform-native publishing tasks.
- Experience with creator programs, UGC, and community building.
- Familiarity with social analytics tools
- Analytical mindset with the ability to translate performance data into creative improvements.
- Strong communication skills, initiative, and comfort operating in a fast-moving, entrepreneurial environment.
- A natural sense of humor, curiosity and willingness to experiment.
WHY THIS ROLE IS SO EXCITING:
Help shape how SPYLT shows up in culture, grow an engaged community and support exciting brand campaigns. You'll have room to make a major impact at a pivotal moment for the brand.
SPYLT, LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, veteran status, age, or other protected classifications.
