Part-Time Digital Marketing Specialist — Barkwells (Mills River, NC)Part-time, about 16–24 hours/week · Flexible schedule, hybrid (regular on-site shoots in Mills River) · $22–$26/hour plus 2 annual bonuses, based on experience.
For more than twenty-three years, Barkwells has been the place where dogs are the guests of honor. Our 12 cabins sit on a 9-acre mountain campus in Mills River, near Asheville and Pisgah National Forest, with a 1-acre pond where dogs and guests swim. Our guests come back year after year, and they tell their friends. We're looking for a creative, self-directed storyteller to help many more dog lovers discover us.
If you love dogs, can make a 30-second video that stops the scroll, and want real ownership of a brand's voice, we'd love to meet you.
What you'll do1. Own our social media
• Build and run a social media strategy that grows awareness of Barkwells and shows what a stay here actually feels like.
• Publish at least 3 creative, compelling posts per week across Instagram, Facebook, and other channels as they make sense.
• Shoot and edit original video on property and around the area. Locally shot video is our top priority.
• Use AI tools (for ideas, editing, captions, graphics) to work faster and more creatively. We encourage it.
• Engage with our community and track what's working.
2. Write a weekly blog for dog owners
• Publish one post per week that gives dog owners real value: dog-friendly hikes and breweries, travel tips, seasonal safety, gear, and more.
• Weave in the Barkwells experience naturally, and write with search in mind so people find us.
3. Create and manage our monthly newsletter
• Produce a monthly email our guests look forward to opening.
• Each issue highlights remaining Barkwells availability for the coming month, upcoming events in the Asheville–Hendersonville area, and a key feature of the Barkwells experience.
• Manage the list and report on opens, clicks, and bookings.
4. Bonus: run our Meta ad campaigns
• If you know Meta Ads and Ads Manager, you'll build and manage 13 campaigns that drive awareness and bookings for specific seasons, and report on results.
What we're looking for• 1–3+ years of hands-on social media or content marketing (professional, freelance, or a strong personal or school portfolio).
• A portfolio that shows short-form video you shot and edited yourself.
• Clear, warm, engaging writing style for blogs, captions, and email.
• Comfort with tools like Canva, CapCut or Adobe Premiere, HubSpot, Meta Ads Manager, and AI creative tools.
• Self-motivated and organized. You'll plan your own content calendar and hit deadlines without being chased.
• Love of dogs. You'll be filming them a lot.
• Lives within driving distance of Mills River for regular on-site shoots.
Bonus points for: Meta Ads Manager experience with booking or sales results, hospitality or travel marketing, drone footage, and knowledge of the WNC event scene.
Why Barkwells• Real ownership. You'll shape the voice of a beloved, twenty-year brand and work directly with the owner.
• Flexible hours and mostly remote work, with a beautiful mountain property as your studio.
• A portfolio-building role with measurable results you can point to.
• Plenty of time with happy dogs.
• 2 Bonuses per year, dependent on performance!
How to applySend your resume, links to your portfolio (at least 2 videos you made), and a short note about why Barkwells to jeff@barkwells.com. Applicants who share a sample Instagram post or Reel concept for Barkwells will go to the top of the list.
