Part-time, about 16–24 hours/week · Flexible schedule, hybrid (regular on-site shoots in Mills River) · $22–$26/hour, based on experience

For more than twenty years, Barkwells has been the place where dogs are the guests of honor. Our 12 cabins sit on a 9-acre mountain campus in Mills River, with a 1-acre pond where dogs swim, near Asheville and Pisgah National Forest. Our guests come back year after year, and they tell their friends. We're looking for a creative, self-directed storyteller to help many more dog lovers discover us.

If you love dogs, can make a 30-second video that stops the scroll, and want real ownership of a brand's voice, we'd love to meet you.

What you'll do

1. Own our social media

Build and run a social media strategy that grows awareness of Barkwells and shows what a stay here actually feels like.
Publish at least 3 creative, compelling posts per week across Instagram, Facebook and other channels as they make sense.
Shoot and edit original video on property and around the area. Locally shot video is our top priority.
Use AI tools (for ideas, editing, captions, graphics) to work faster and more creatively. We encourage it.
Engage with our community and track what's working.

2. Write a weekly blog for dog owners

Publish one post per week that gives dog owners real value: dog-friendly hikes and breweries, travel tips, seasonal safety, gear and more.
Weave in the Barkwells experience naturally, and write with search in mind so people find us.

3. Create and manage our monthly newsletter

Produce a monthly email our guests look forward to opening.
Each issue highlights remaining Barkwells availability for the coming month, upcoming events in the Asheville–Hendersonville area, and a key feature of the Barkwells experience.
Manage the list and report on opens, clicks and bookings.

4. Bonus: run our Meta ad campaigns

If you know Meta Ads and Ads Manager, you'll build and manage 13 campaigns that drive awareness and bookings for specific seasons, and report on results.

What we're looking for

1–3+ years of hands-on social media or content marketing (professional, freelance, or a strong personal or school portfolio).
A portfolio that shows short-form video you shot and edited yourself.
Clear, warm, engaging writing style for blogs, captions and email.
Comfort with tools like Canva, CapCut or Adobe Premiere, Hubspot, Meta Ads Manager, and AI creative tools.
Self-motivated and organized. You'll plan your own content calendar and hit deadlines without being chased.
Love of dogs. You'll be filming a lot of them.
Lives within driving distance of Mills River for regular on-site shoots.

Bonus points for: Meta Ads Manager experience with booking or sales results, hospitality or travel marketing, drone footage, and knowledge of the WNC event scene.

Why Barkwells

Real ownership. You'll shape the voice of a beloved, twenty-year brand and work directly with the owner.
Flexible hours and mostly remote work, with a beautiful mountain property as your studio.
A portfolio-building role with measurable results you can point to.
Plenty of time with happy dogs.
2 Bonuses per year dependent on performance!

How to apply

Send your resume, links to your portfolio (at least 2 videos you made), and a short note about why Barkwells. Applicants who share a sample Instagram post or Reel concept for Barkwells will go to the top of the list.

Pay: $22.00 - $26.00 per hour

Expected hours: 16.0 – 24.0 per week

Benefits:

Employee discount
Paid time off

Application Question(s):

Are you willing to share your creative portfolio?
List the digital marketing and creative tools you have experience using:
Are you comfortable working with Dogs?
Have you worked with Meta Ads Manager?

Experience:

Digital marketing: 1 year (Required)

Work Location: In person

Barkwells - The Dog Lovers' Vacation Retreat

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Part-Time Marketing Specialist — Barkwells (Mills River, NC)