Part-Time Digital Marketing Specialist — Barkwells (Mills River, NC)

Part-time, about 16–24 hours/week · Flexible schedule, hybrid (regular on-site shoots in Mills River) · $22–$26/hour plus 2 annual bonuses, based on experience.

For more than twenty-three years, Barkwells has been the place where dogs are the guests of honor. Our 12 cabins sit on a 9-acre mountain campus in Mills River, near Asheville and Pisgah National Forest, with a 1-acre pond where dogs and guests swim. Our guests come back year after year, and they tell their friends. We're looking for a creative, self-directed storyteller to help many more dog lovers discover us.

If you love dogs, can make a 30-second video that stops the scroll, and want real ownership of a brand's voice, we'd love to meet you.

What you'll do

1. Own our social media

• Build and run a social media strategy that grows awareness of Barkwells and shows what a stay here actually feels like.

• Publish at least 3 creative, compelling posts per week across Instagram, Facebook, and other channels as they make sense.

• Shoot and edit original video on property and around the area. Locally shot video is our top priority.

• Use AI tools (for ideas, editing, captions, graphics) to work faster and more creatively. We encourage it.

• Engage with our community and track what's working.

2. Write a weekly blog for dog owners

• Publish one post per week that gives dog owners real value: dog-friendly hikes and breweries, travel tips, seasonal safety, gear, and more.

• Weave in the Barkwells experience naturally, and write with search in mind so people find us.

3. Create and manage our monthly newsletter

• Produce a monthly email our guests look forward to opening.

• Each issue highlights remaining Barkwells availability for the coming month, upcoming events in the Asheville–Hendersonville area, and a key feature of the Barkwells experience.

• Manage the list and report on opens, clicks, and bookings.

4. Bonus: run our Meta ad campaigns

• If you know Meta Ads and Ads Manager, you'll build and manage 13 campaigns that drive awareness and bookings for specific seasons, and report on results.

What we're looking for

• 1–3+ years of hands-on social media or content marketing (professional, freelance, or a strong personal or school portfolio).

• A portfolio that shows short-form video you shot and edited yourself.

• Clear, warm, engaging writing style for blogs, captions, and email.

• Comfort with tools like Canva, CapCut or Adobe Premiere, HubSpot, Meta Ads Manager, and AI creative tools.

• Self-motivated and organized. You'll plan your own content calendar and hit deadlines without being chased.

• Love of dogs. You'll be filming them a lot.

• Lives within driving distance of Mills River for regular on-site shoots.

Bonus points for: Meta Ads Manager experience with booking or sales results, hospitality or travel marketing, drone footage, and knowledge of the WNC event scene.

Why Barkwells

• Real ownership. You'll shape the voice of a beloved, twenty-year brand and work directly with the owner.

• Flexible hours and mostly remote work, with a beautiful mountain property as your studio.

• A portfolio-building role with measurable results you can point to.

• Plenty of time with happy dogs.

• 2 Bonuses per year, dependent on performance!

How to apply

Send your resume, links to your portfolio (at least 2 videos you made), and a short note about why Barkwells to jeff@barkwells.com. Applicants who share a sample Instagram post or Reel concept for Barkwells will go to the top of the list.

Barkwells

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Part-Time Digital Marketing Specialist