WHO WE ARE:
Fiercely independent. Passionately creative. Fueled by data and the power of AI.
Ayzenberg Group, based in Pasadena, CA, is one of the largest, privately held advertising and media companies on the West Coast. We’re a culture of curiosity, filled with player/coaches who care deeply about the work from the top down, and team members with an entrepreneurial mindset. We are an equal opportunity employer.
“Okay, nice jargon, but what does that actually mean?” Good question.
Basically, we believe we can do the best work possible while still being kind, collaborative and respectful to everyone involved.
We strive to macro (not micro) manage and give all team members the support and freedom they need to thrive—both professionally and personally.
In a nutshell, whether you’re a client or a team member, we want you to love it here.
WHO WE'RE LOOKING FOR:
If you’re inspired by the opportunity to write and develop social creative that connects with players and earns their attention, this might just be the role for you.
You may be a good fit if:
- You’re someone who plays MOBA and strategy games and is excited about the gaming community, and gaming culture. You’re someone who lives and breathes the culture of social media and thrive at the intersection of gaming, social media, and fandom.
- You understand how fandoms shape and share culture online. You know what makes each social platform distinct and can adapt your ideas for X, Instagram, TikTok, and emerging channels.
- You can write in a playful, socially native voice that fits a MOBA game/Strategy game brand, and shift to a more straightforward tone when the moment calls for it. Your ideas range, from memes and humorous posts to cool and clever ideas to edutainment product updates.
- You enjoy participating in social trends, brainstorming with others, and bringing strong ideas to life.
- You take pride in your work and care about making creative that feels right for both the game and its community.
This is a social-first copywriting role supporting a MOBA game and a strategy game from the same publisher, with a focus on X, Instagram, TikTok, and other social platforms. The ideal candidate moves comfortably across these channels, understands internet humor, culture, gaming, and fandom, and plays the games they work on.
Reporting to the Group Creative Director, you’ll develop social content ideas and write copy for one of the world’s largest gaming brands.
***PLEASE NOTE: This is an ongoing FREELANCE ROLE with consistent hours Monday to Friday. If a good fit, there is a potential for it to turn into a full-time role. Hybrid workplace.
WHAT YOU'LL DO:
- Write clear, concise, clever, and creative social post copy that brings the brand’s voice and tone to life
- Pitch engaging ideas for campaigns, reactive trends, and evergreen content.
- Tailor copy to different social platforms and formats
- Adapt socially native copy in a way that’s mindful of the tone of various games and IP
- Evaluate and shape ideas based on brand voice and tone, strategy, production feasibility, and the game.
- Partner with art/visual oriented creative teammates to ensure all content is on voice, on brand, and as compelling as possible.
- Present and sell ideas internally and externally through thoughtful concept slides.
- Stay up to date on social best practices, social trends, and gaming culture
- Build a deep understanding of the brand and its audiences, and write with those audiences and fandoms in mind.
WHAT YOU'LL (IDEALLY) BRING TO THE TABLE:
- 3+ years of experience copywriting at an advertising, marketing, or entertainment agency/brand OR copywriting in a community manager or social media manager role
- Knowledge and play experience of the games you are working on, being an enthusiast of said games is a HUGE plus.
- In-depth knowledge of social platforms, especially X, Instagram, and TikTok.
- The ability to speak fluent internet while maintaining a firm grasp of grammar and syntax.
- The ability to understand a campaign’s goals, audience, and message, then write copy to fit.
- A strong sense of humor and the judgment to use it in a way that fits the brand.
- Good judgment about how a brand can take part in social trends without sounding forced or “cringe”
- Exceptional written and communication skills with an ability to translate your great ideas into pitch slides
- Proactivity, accountability, strong time management, and organizational skills.
- The ability to manage multiple projects at once, sometimes under tight deadlines.
- Desire to learn, grow, teach, and contribute in a fast-paced, creative environment.
- A passion for creative problem solving and attention to detail.
- The ability to work well in a collaborative, transparent, and respectful environment.
- Pride of your bookmarks and favorites. They’re overflowing with content you love and want to reference and share with others. And specifically, you know why you like it and what makes it work.
If you've read this far and things are resonating, send us your resume, we'd love to hear from you!
