Social Content & TikTok Lead
Overview
Independent creative entrepreneurs are at the heart of our marketplace, building businesses, developing brands, and creating communities of their own. This role plays a key part in supporting and celebrating their success.
As the
Social Content & TikTok Lead, you will build and launch a seller-focused TikTok channel from the ground up, defining its strategy, creative direction, and voice. You will establish a distinctive presence on one of today’s most influential cultural platforms, creating content that educates, entertains, and connects with sellers. In addition, you will serve as a hands-on creative partner to the broader social team, contributing video production, editing, and short-form content across seller-focused channels.
Through practical education, timely insights, compelling seller stories, and culturally relevant storytelling, you will develop content that helps sellers grow their businesses, connect with one another, and feel part of a larger community.
This role sits within Seller Marketing, a team focused on empowering sellers and building lasting relationships through education, community engagement, seller milestones, and meaningful storytelling. TikTok and short-form video are key opportunities to bring this mission to life and reach sellers at scale.
This is a true
zero-to-one opportunity. You will build the channel’s strategy and go-to-market plan, establish its content pillars and creative identity, and own execution from concept development and filming through editing and publishing. You will have the autonomy to experiment, establish best practices, and shape the channel’s long-term direction.
The ideal candidate combines strategic thinking with exceptional creative execution. You bring go-to-market experience, a strong understanding of Gen Z audiences and TikTok culture, and the ability to independently produce high-quality, engaging short-form video from day one.
What You’ll Do
Channel Strategy, Launch & Go-to-Market
- Develop and launch a seller-focused TikTok channel, defining its purpose, positioning, target audience, and go-to-market strategy.
- Establish content pillars and a distinctive creative point of view that educates, entertains, and celebrates sellers in a way that feels authentic to TikTok.
- Translate broader Seller Marketing priorities—including seller education, community building, business growth, and milestone celebrations—into content that audiences find valuable and engaging.
- Define a channel voice that is approachable, human, seller-first, and authentic while remaining culturally relevant and attention-grabbing.
- Build a testing and learning roadmap for the first 6–12 months, using audience insights and engagement data to identify content-market fit and guide channel growth.
- Continuously refine the channel strategy based on performance, audience behavior, emerging trends, and new platform opportunities.
Content Creation & Video Editing
- Independently develop concepts, film, and edit a high volume of polished short-form videos, owning the creative process from initial idea through final delivery.
- Create a diverse content mix, including educational tutorials, relatable seller-life content, seller spotlights, success stories, milestone celebrations, product and feature launches, and timely cultural trends.
- Transform business insights, practical advice, and authentic seller experiences into content that is both informative and entertaining.
- Build streamlined production workflows that support consistent, high-quality output while allowing the team to respond quickly to opportunities.
- Film and direct yourself and others as needed, and collaborate with external creators, contractors, and seller partners to bring concepts to life while maintaining a cohesive creative vision.
TikTok Culture & Trendspotting
- Stay current on TikTok trends, sounds, formats, creators, and cultural conversations, identifying opportunities to engage audiences in relevant and timely ways.
- Adapt emerging trends to fit the brand’s voice, audience, and objectives without compromising authenticity.
- Maintain a strong pipeline of creative ideas and communicate a clear perspective on what is resonating, what is emerging, and where the brand should focus its efforts.
- Apply sound editorial judgment to balance timely trend participation with evergreen storytelling and long-term brand building.
Events & Activations
- Turn live events, markets, and activations into engaging social content that extends their reach beyond the in-person experience.
- Develop pre-event content to build anticipation, capture authentic moments in real time, and create post-event stories that sustain engagement.
- Attend and document seller events, markets, and activations, producing timely content with fast turnaround expectations, including same-day or next-day recaps.
- Capture behind-the-scenes footage, candid interactions, and memorable moments that help audiences feel connected to experiences they may not have attended.
- Create content that builds excitement, celebrates participating sellers, and strengthens a sense of pride and
Pay: $50 to $53 per hour
For Talution Group's benefits, please go to https://www.talution.com/consultant-info.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, ethnic origin, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Talution Group, a member of the Objective Partners family of specialized talent solution providers, uses AI-assisted tools, including Alex by Apriora, to support our recruiting process. These tools may review application materials and analyze interview responses to provide insights about a candidate's experience and qualifications. AI output informs our recruiters; decisions about whether to advance or present a candidate are made by people. Learn more about our use of AI, including how to request an accommodation: https://www.talution.com/ai-in-our-hiring-process.
