Title: Paid Media Specialist/Senior Paid Media Specialist (Paid media advertising, Snapchat, QA campaigns, acquisition/performance)
Location (anyone): Burbank CA/New York NY (4-days Onsite/week)
Duration: 11-months (Senior)/5-months (Junior) contract
Max pay rate: $38.50 (Junior) and $49.00 (Senior)/hr on W2 (Only on W2)
Senior role:
Approximately 3 years of experience was identified.
Strong campaign execution/activation experience.
Familiarity with Meta Business/Ads Manager and Snapchat Ads Manager was specifically discussed.
Ability to launch and QA campaigns and understand acquisition/performance.
Direct-response experience is required.
Media/entertainment experience is preferred but not required.
Junior role:
2+ years paid media advertising experience.
Deep knowledge of paid media platforms
Excitement for new and emerging media tactics such as audio and pCTV
Must have experience with direct response campaigns
Ability to partner with analytics team to use real-time data, testing, and campaigns learnings to effectively optimize and manage campaigns
Responsibilities
Support the planning, execution, optimization, and reporting of paid social campaigns across clients, with a focus on driving subscriber acquisition and achieving performance goals.
Manage day-to-day campaign execution across major social platforms, including Meta, TikTok, Snapchat, Reddit, and emerging social platforms.
Partner closely with internal teams and agency partners to ensure campaigns are launched accurately, optimized effectively, and aligned with broader acquisition strategies and business priorities.
Monitor campaign performance and identify opportunities to improve efficiency, scale, audience strategy, creative performance, and overall campaign effectiveness.
Support the development, documentation, and implementation of paid social best practices across clients accounts.
Contribute to the team's testing and experimentation roadmap, including campaign optimization tests, audience strategies, creative testing, bidding approaches, attribution and measurement initiatives, and new platform products.
Partner with Analytics and Measurement teams to evaluate test results and campaign performance and help translate findings into actionable recommendations.
Identify and evaluate new platform betas, advertising products, targeting capabilities, and emerging opportunities with social platform partners.
Stay current on social and digital media trends and proactively identify opportunities that could benefit clients subscriber acquisition.
Develop campaign analyses, test readouts, and strategic recommendations and communicate findings clearly to internal stakeholders, agency teams, and platform partners.
Collaborate cross-functionally with teams including Creative, Analytics, Product Marketing, Media Strategy, and other partners to support campaign development and execution.
Build and maintain strong working relationships with internal stakeholders, agency partners, and external platform teams.
Effectively manage multiple campaigns, tests, projects, and priorities simultaneously while maintaining strong attention to detail.
