Paid Social Manager
onsite 4 days/week in New York NY or Burbank CA
5 Months Contract
Summary
We are seeking a Paid Social Manager to lead paid social strategy and execution across 2 of our major streaming platforms. This role will oversee large-scale, performance-driven campaigns across major social platforms, manage agency partners and internal team members, and help shape the testing and innovation roadmap for the channel.
The ideal candidate brings deep paid social expertise, strong leadership and analytical skills, and experience managing significant media budgets in a complex, fast-paced organization. This person should be equally comfortable developing channel strategy, evaluating campaign performance, leading experimentation, partnering with platform teams, and communicating recommendations to senior stakeholders.
Responsibilities
- Lead paid social strategy, planning, execution, and optimization across subscriber acquisition campaigns.
- Manage significant paid social media budgets across platforms including Meta, TikTok, Snapchat, Reddit, and other emerging social channels, ensuring investments are aligned with acquisition goals and business priorities.
- Manage agency partners across the organization, establishing clear expectations, overseeing campaign execution, and ensuring agency work meets performance, operational, and strategic standards.
- Own the development and implementation of paid social best practices, campaign structures, optimization strategies, and operational processes across accounts.
- Develop and lead a robust experimentation and testing roadmap, including platform betas, campaign optimization tests, audience strategies, bidding approaches, creative testing, attribution, and measurement initiatives.
- Partner closely with Analytics and Measurement teams to design experiments, evaluate incrementality, interpret test results, and translate learnings into actionable media strategies.
- Analyze campaign and business performance, identify key trends and opportunities, and develop clear recommendations for optimizing investment and improving subscriber acquisition efficiency.
- Build strong relationships with key platform partners and identify opportunities to test emerging products, technologies, betas, and capabilities.
- Partner cross-functionally with Creative, Analytics, Product Marketing, Finance, Media Strategy, and other teams to develop integrated acquisition strategies and execute against broader business priorities.
- Develop and present paid social strategies, testing plans, performance results, and recommendations to internal stakeholders and senior leadership.
- Stay closely connected to developments across the social and digital media landscape, proactively identifying emerging trends and opportunities.
- Balance multiple campaigns, priorities, tests, and stakeholder needs simultaneously while maintaining strong attention to detail and operational excellence.
- Foster a collaborative, curious, and performance-driven culture that encourages innovation, learning, and continuous improvement.
Basic Qualifications
- 5+ years of experience in paid social, performance marketing, digital media, or a related field, with demonstrated experience managing sophisticated, large-scale campaigns.
- Demonstrated experience managing large media budgets and making strategic investment and optimization decisions based on performance and business objectives.
- Experience managing external media agencies or agency partners, including setting strategic direction and overseeing campaign execution.
- Deep hands-on knowledge of major paid social platforms, including Meta, TikTok, Snapchat, Reddit, and emerging platforms.
- Strong experience with direct-response and performance marketing campaigns, preferably focused on subscriber acquisition, e-commerce, or another conversion-driven business.
- Demonstrated experience developing and executing experimentation and measurement strategies, including A/B testing, incrementality testing, conversion lift studies, audience testing, attribution, and/or other performance measurement methodologies.
- Strong analytical skills with the ability to interpret complex performance data, identify actionable insights, and translate findings into strategic recommendations.
- Experience working with third-party campaign management and optimization platforms such as Smartly, Sprinklr, or similar tools.
- Excellent written and verbal communication skills, with experience presenting strategies, results, and recommendations to senior stakeholders.
- Strong organizational and project-management skills with the ability to manage multiple high-priority initiatives simultaneously.
- Proven ability to work effectively across cross-functional teams and build strong relationships with internal stakeholders, agencies, and external platform partners.
- Ability to thrive in a fast-paced, highly collaborative environment with shifting priorities.
- Curious, adaptable, and passionate about performance marketing, experimentation, emerging technology, and the entertainment and streaming landscape.
Preferred Qualifications
- Experience within streaming, subscription, entertainment, technology, or another large-scale consumer business.
- Experience managing paid social campaigns across multiple brands, products, or lines of business.
- Experience working within a large matrixed organization and navigating multiple stakeholders and business priorities.
- Experience with advanced measurement methodologies such as conversion lift, incrementality testing, marketing mix modeling, attribution testing, or geo-based experimentation.
- Experience partnering directly with major social platforms on alpha/beta products and developing testing strategies around emerging advertising capabilities.
- Global or multi-market media experience.
Education
N/A
The estimated pay range for this position is USD $50.00/hr - USD $56.50/hr. Exact compensation and offers of employment are dependent on job-related knowledge, skills, experience, licenses or certifications, and location. We also offer comprehensive benefits. The Talent Acquisition Partner can share more details about compensation or benefits for the role during the interview process.
