We are looking for a skilled Copywriter/Content Writer to create compelling marketing and sales materials for audiences in the retail industry. This Long-term Contract position is based in Newport, Minnesota, and is ideal for someone who can turn complex subject matter into clear, persuasive content that supports business growth. The right candidate will work closely with internal experts and stakeholders to shape messaging that resonates across channels and strengthens product, brand, and thought leadership narratives.
Responsibilities:
• Partner with internal subject-matter experts to gather insights and develop accurate, audience-focused content for marketing and sales initiatives.
• Write and refine copy for a range of formats, including web pages, email campaigns, promotional materials, and sales enablement assets.
• Convert technical, detailed, or specialized information into accessible content that is engaging and easy for target audiences to understand.
• Adjust voice, tone, and messaging to align with the intended audience, communication channel, and specific campaign goals.
• Build stronger storytelling around products, brand positioning, research findings, and organizational expertise to enhance market presence.
• Edit and proofread content to ensure consistency, clarity, grammatical accuracy, and alignment with brand standards.
• Collaborate with cross-functional teams to deliver content that supports broader marketing strategies and business objectives.
• 3+ years of experience in copywriting or content writing, preferably in B2B environments.
• Demonstrated ability to create effective ad copy, email content, promotional messaging, and web page copy.
• Strong copy editing skills with close attention to detail, structure, tone, and accuracy.
• Proven experience interviewing stakeholders or subject-matter experts to extract insights and develop meaningful content.
• Ability to simplify technical or complex topics into clear, compelling language for business audiences.
• Excellent written communication skills and the ability to manage multiple content priorities in a collaborative setting.
Innovation starts with people.
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