About Soul Health
Soul Health is building mental fitness products for founders and high achievers.
Our work combines psychology, neuroscience, and practical tools to help ambitious people protect their ability to think clearly, recover from pressure, and build meaningful lives alongside their companies.
Soul Health is an early-stage, founder-led company. Nicole V. Pires is the founder, the face of the brand, and the primary voice behind its content. We are looking for a marketer who can transform that voice, expertise, and mission into a strong personal brand and a B2C growth engine.
About the Role
We are hiring a Founding Growth Marketer, B2C Funnels & Personal Brand for a paid contract engagement.
Your job is to build and improve the entire journey from someone discovering Nicole or Soul Health on Instagram to becoming a paying customer.
This is a hands-on role. You will develop the strategy and execute the work yourself, including positioning, content, funnels, email marketing, paid acquisition, landing pages, and conversion optimization.
You will work directly with Nicole to establish the growth foundation for Soul Health and promote offers such as the 30-Day Founder Reset.
This is an independent contract role based in New Jersey. The scope, schedule, and working arrangement will be agreed upon based on fit and availability.
What You’ll Own
• Develop a clear B2C growth strategy for Soul Health and Nicole’s personal brand
• Build customer journeys from Instagram content, Stories, Reels, and ads to landing pages, email sequences, and purchases
• Strengthen the positioning and messaging of Soul Health’s offers
• Create content concepts, hooks, scripts, campaign angles, and calls to action
• Plan and execute product launches and evergreen acquisition funnels
• Write or improve landing-page copy, email nurture sequences, sales emails, and conversion flows
• Manage and optimize paid campaigns, especially on Instagram and Meta
• Set up practical tracking to understand lead sources, conversion rates, acquisition costs, and revenue
• Analyze performance and identify where potential customers are leaving the funnel
• Design and run creative and conversion experiments
• Report what is working, what is not working, and what should be tested next
• Create repeatable growth processes that can scale as Soul Health grows
Who We’re Looking For
You may be a growth marketer, direct-response marketer, funnel strategist, or personal-brand marketer. The title matters less than your ability to take ownership of the complete process.
You should have:
• Proven experience building and improving B2C funnels
• Experience selling products, programs, memberships, coaching, education, or services through Instagram
• A strong understanding of personal branding when the founder is also the face of the company
• Excellent direct-response copywriting and offer-positioning skills
• Hands-on experience with landing pages, email sequences, paid social, and conversion optimization
• The ability to turn audience attention into leads and leads into paying customers
• Confidence working independently in an early-stage environment with limited structure
• Strong judgment, initiative, and the ability to move from an idea to a live campaign
• Comfort using data to make decisions without losing the human voice of the brand
Experience or genuine interest in neuroscience, psychology, personal development, mental fitness, founder well-being, or human performance is strongly preferred.
A specific degree is not required. Your previous work, judgment, and results matter more.
This Role Is Probably a Good Fit If
• You understand both brand building and direct-response marketing
• You can think strategically and then open the tools and execute
• You know how to preserve a founder’s real voice instead of making every piece of content sound like generic marketing
• You enjoy testing ideas, learning quickly, and improving the funnel based on evidence
• You care about helping ambitious people perform well without disappearing inside their work
• You want to help shape the marketing foundation of an early-stage company
How to Apply
Please send:
- Examples of B2C funnels or personal brands you have worked on
- A clear explanation of what you personally created or managed
- Any relevant results you can share, including leads, conversion rates, revenue, acquisition costs, or audience growth
- A brief description of how you would approach growing Soul Health
- Your availability, location, and rates
This is a paid independent contract opportunity. Compensation and project scope will be agreed upon based on experience, availability, and the proposed engagement.
