This role is NOT at Tactile and is posted on behalf of Erika's client.
About the client:
I am working with a beloved high-growth skincare brand based on Brooklyn, NY. They are looking for a contract Retention & CRM Marketing Manager to cover a leave.
About the Role:
We're bringing on a contract Retention + CRM Marketing Manager to own our email and SMS programs across .com and TikTok Shop. Working directly with the Director of D2C, this role is both strategic and hands-on: mapping customer journeys, developing automated lifecycle programs, optimizing onsite experiences, and partnering closely with our creative, brand, and digital teams to execute retention campaigns that surprise, delight, and convert. You will balance execution against a set calendar and strategy, while shaping the lifecycle roadmap for our early 2027 product launches.
Priorities & Projects
Digital Revamp
- Work closely with our external agency and internal creative team on the revamp key automation flows, including welcome flow, abandonment, and post-purchase flows.
- Work closely with internal teams on a .com relaunch, including QAing, promo set-up and optimization.
BFCM & Holiday
- Lead and manage the BFCM & Holiday CRM campaign calendar, including coordinating timing, segmentation, and content across all retention campaigns, ensuring alignment with overall digital strategy and goals for each channel.
- In partnership with Director of DTC, manage campaign ideation and planning, including messaging concepts, target audiences, and multi-channel execution in line with broader BFCM & Holiday concepts
- Project manage CRM campaigns and list growth initiatives end-to-end, coordinating with copywriters, designers, developers, software platforms, and other contributors to ensure timely and accurate execution of all assets.
Reporting & Data Analysis
- Compile, analyze, and report on CRM campaign performance and other retention KPIs weekly, monthly, and as-needed.
- Provide actionable insights to optimize campaigns, flows, and overall CRM strategy.
Always-on CRM Activities
- Develop and execute comprehensive retention and lifecycle marketing strategies outside of holiday through EOY
- Manage campaign ideation and planning, including messaging concepts, target audiences, and multi-channel execution.
- Maintain CRM tech stack, from budget oversight and list hygiene to tool performance evaluation and identifying new platform opportunities
- Own the execution and performance reporting of retention campaigns; analyze results to optimize campaigns and improve engagement, repeat purchase, and customer lifetime value.
- Assist in executing ecommerce site and TikTok Shop campaign initiatives, including product launches, promotional campaigns, feature rollouts, and other site updates.
Qualifications:
- 4-5 years of experience in CRM, email/SMS, or retention marketing (experience in the beauty, skincare, or CPG space a must).
- Track record of driving measurable, sustainable growth via CRM and lifestyle marketing strategies.
- Strong, hands-on proficiency with Klaviyo, Attentive, Shopify, and Google Analytics (GA4).
- Proven ability to use data to drive decisions and optimize performance.
- Experience working in high-growth startup environments.
- Comfortable managing and collaborating with external agencies and internal teams toward growth KPIs.
- Excellent project management skills; comfortable juggling multiple launches and campaigns.
- Analytical thinker with strong reporting, forecasting, and A/B testing capabilities.
- Experience with loyalty programs or subscription platforms and models, and growing those programs via CRM strategies.
- Entrepreneurial spirit—self-starter, collaborative, and excited to build!
- Proactive, requiring little direction, takes responsibility.
