What you’ll need to succeed as a Social Media Manager at XPO

Minimum qualifications:

Bachelor's degree or equivalent related work or military experience

5 years of experience in social media, content creation or digital communications
Proven success managing and growing corporate social media channels with a strong understanding of platform-specific strategies and content best practices

Ability to concept, produce and edit social-first content, including short-form video, photography and graphics

Proficiency with content creation tools such as Adobe Creative Suite, CapCut or Canva, as well as social media management and analytics platforms like Sprout or Hootsuite

Strong editorial judgment, writing skills and analytical mindset, with the ability to turn performance insights into strategic recommendations and content optimization
Experience collaborating with executives and cross-functional stakeholders in a fast-paced environment

Willingness to travel occasionally to capture content at company locations, events and customer sites

Preferred qualifications:

Experience in B2B, transportation or logistics

Experience with paid social, social listening or influencer campaigns

About the Social Media Manager job

Pay, benefits and more:

Competitive compensation package
Full health insurance benefits are available on day one
Life and disability insurance
Earn up to 15 of PTO over your first year
9 paid company holidays
401(k) option with company match
Education assistance
Opportunity to participate in a company incentive plan

What you’ll do on a typical day:

Drive Social Media Strategy

Develop and execute XPO’s social media strategy across LinkedIn, Instagram, Facebook, YouTube, X and emerging platforms
Build channel-specific strategies that align with business priorities, audience behaviors and platform best practices
Create annual and quarterly social media roadmaps, editorial calendars and campaign plans
Identify and seize opportunities to elevate XPO’s brand, frontline culture, operational expertise and executive thought leadership
Monitor social trends, platform updates and emerging content formats to continuously evolve strategy

Create Engaging Content

Conceptualize, capture and produce social-first content including short-form video (Reels, UGC-style content), photography and social graphics
Partner across the business to bring customer stories, frontline operations, recruiting initiatives and company events to life on social channels
Support executive visibility by developing content for company leaders and subject matter experts

Manage Channels & Community Engagement

Oversee day-to-day publishing, scheduling and community management across XPO’s social channels
Engage with audiences in a timely, professional and brand-appropriate manner
Ensure content is aligned with brand standards, legal guidelines and company messaging
Establish clear governance and approval processes for content planning, approvals and production

Drive Performance & Insights

Track and analyze social media performance across channels, campaigns and content formats
Translate analytics into actionable recommendations that improve engagement, reach and business impact
Develop regular reporting for leadership on KPIs, trends, audience growth and content performance
Test and optimize creative approaches, messaging and posting strategies based on performance insights

Annual Salary Range: $109,960 to $137,449 Actual compensation may vary due to factors such as experience and skill set. This is an incentive-based position, which may include bonuses, incentive or commission plans.

About XPO

XPO is a top ten global provider of transportation services, with a highly integrated network of people, technology and physical assets. At XPO, we look for employees who like a challenge and can communicate effectively in all situations. We want to leverage your skills and years of experience to drive positive results while ensuring a bright future for yourself and XPO. If you’re looking for a growth opportunity, join us at XPO.

We are proud to be an Equal Opportunity employer. Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran or other protected status.

All applicants who receive a conditional offer of employment may be required to take and pass a pre-employment drug test.

The above statements are not an exhaustive list of all required responsibilities, duties and skills for this job classification.

Review XPO's candidate privacy statement here.

XPO

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