Freelance Influencer Marketing Strategist – Beauty, Wellness & Lifestyle
Location: NYC (Remote/Hybrid)
Contract: Freelance (Project-Based, Ongoing)
Experience: 6+ Years Minimum
About the Role
DripComm is hiring a Freelance Influencer Marketing Strategist to lead influencer strategy and execution across our roster of beauty, wellness, and lifestyle clients. This role is for someone who lives and breathes creators — from nano to macro — and knows how to craft campaigns that drive culture, conversation, and conversion.
You’ll own influencer programming from end to end, including roster development, outreach, negotiations, creative briefing, content coordination, and performance reporting. Ideal candidates bring a strong personal network of creators (especially in NYC and LA), a sharp eye for cultural relevance, and a proven ability to manage paid and organic influencer activations at scale.
Key Responsibilities
- Build campaign-specific influencer rosters across tiers (nano to macro), channels (IG, TikTok, YouTube), and verticals (beauty, lifestyle, wellness).
- Leverage your personal network of creators and influencer reps for timely, relevant opportunities.
- Lead all influencer outreach, negotiations, contracting, and creative briefing.
- Coordinate campaign timelines, product send-outs, event invites, and content delivery.
- Track live posts, engagement, usage windows, and compile coverage recaps.
- Manage both earned and paid influencer programs, optimizing for performance and ROI.
- Surface emerging creators, cultural trends, and platform shifts to keep clients ahead of the curve.
What You’ll Bring
- 6+ years of experience in influencer marketing within beauty, wellness, fashion, or lifestyle.
- Strong personal network of creators in NYC and LA — from micro to marquee names.
- Experience running both paid and earned influencer campaigns from start to finish.
- Excellent communication, negotiation, and project management skills.
- Expertise with influencer tools like Modash, CreatorIQ, GRIN, or Traackr is a must.
- Culturally fluent, trend-savvy, and deeply tapped into what’s shaping creator culture.
Our Core Values
At DripComm, we don’t just do the work — we show up with:
- Urgency – We move fast, with intention.
- Enthusiasm – We lead with passion and possibility.
- Positivity – We approach challenges with curiosity and care.
- Excellence – We deliver our best, always.
- Extreme Ownership – We take full responsibility for our work and results.
- Creativity – We think beyond the brief.
- Inclusivity – We believe diverse teams drive cultural relevance and innovation.
We’re looking for someone who doesn’t just know the influencer space — but shows up with heart, hustle, and cultural fluency.
Details
- Freelance, project-based with opportunity for longer-term growth
- Must be based in NYC (occasional in-person support required)
- Competitive hourly rate or flat project fee based on experience
DripComm is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other protected characteristic.
