Description

The Content & Social Media Manager is responsible for owning Milk Bar’s content machine, building best in class content and community building strategies for Milk Bar’s brand channels. In this role, you will drive Milk Bar’s owned digital content and community strategy, ensuring channel connectivity throughout brand campaigns, messaging, product launches, and more.

You enthusiastically create thumb-stopping content and engage Milk Bar’s community both on and offline, overseeing and executing interactive content ideation, planning, production, and daily publishing. You are creative and trend-savvy with a deep understanding of how to thoughtfully connect a brand’s ethos to its customers through social content and communication, in service of brand and business goals.

Job Responsibilities

Own Milk Bar’s and Christina Tosi’s content and community strategy, driving strategy, monthly planning, concepting, creative execution and publishing for their social and content ecosystem in support of brand and business objectives
Lead all social media content production, finely balancing both scrappy, self-produced content and Creative-team produced content, with the goal of creating compelling and engaging content to activate Milk Bar’s community. Brief Creative team on an as-needed basis on specific content needs.
Lead strategic influencer relations, including relationship nurturing, product comping and providing channel teams strategic recommendations of influencers to leverage (budget depending)
Serve as an extension of the culinary and R&D teams, visiting Milk Bar bakeries and R&D Kitchen (located in Williamsburg) multiple times per week to capture in-the-moment happenings; drive Milk Bar’s culinary RTBs in over 50% of content. Partner with Creative team on development of large brand shoot ideas, copy, and visuals tied to launches and marquee brand moments to ensure a strong and unified brand message and experience across all channels
Respond to daily mentions across platforms; partner with internal Communications and Customer Experience team to maintain brand representation across all social media platforms. Provide a best in class customer experience by providing clear and easy resolutions in a timely and positive manner.
Leverage social media software and additional industry resources to glean insights to optimize content strategy, drive best-in-class engagement, and understand digital trends.
Function as internal digital trend lead for Brand team, proactively identifying opportunities for real-time content and engagement in the digital space, and sharing digital & cultural trends on ongoing basis with team
Fully understand and exhibit the Milk Bar ethos, embody our core values, inspire celebration and create real magic. Serve as a brand ambassador, both internally and externally.

Please note that your duties are subject to change at the Company’s discretion.

Requirements

Cover letter attachment required
Bachelor’s degree with focus on business, marketing, communications preferred
2+ years professional experience in a creative or marketing-focused role
Working knowledge of and proficiency in iPhone photography, video editing, and Adobe design programs
Background in the food and beverage or hospitality industry is a plus!
Experience working in a fast paced, high-growth startup environment; must be comfortable navigating multiple priorities and building plans from scratch.
Creative thinker, never satisfied with the status quo and always trying to bring the brand to new levels
Excellent project and process management and organizational skills, with outstanding attention to detail.
Collaboration and cross-functional teamwork: you love working with others and are great at building relationships inside and outside of your department.
Proactivity and curiosity: you ask questions and challenge the norm.

Milk Bar

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Content and Social Media Manager