About Demi
It means ‘half’ in French. At 20% ABV, Demi Vodka and Tequila are crafted at half the strength of a standard spirit. Two Demi Martinis for every one regular serve. “Go on, order another.”
Demi behaves like a real spirit because it is one: built for a martini, a margarita, or neat, in the right glass with the right excuse. The spirits were developed by the ex-Head of Innovation at Diageo and expertly distilled in the US. Demi was founded by two drinks-industry veterans from London who were bored of the binary; drink properly, or don't drink at all. Turns out there's a third option.
The Demi brand was created by the world renowned Day Job team in the US. Demi will launch DTC this September and roll out across Whole Foods and Total Wine & More in October, and California is the brand's focus for the community build. Low proof. High class.
The Role
Demi is hiring its first California-based Social & Content Manager to run the brand's organic social presence and content engine - someone genuinely dialled into social and culture, who can spot what's about to matter and turn it into brilliant content, fast. The founders are holding brand strategy, community building, product seeding, partnerships, activations and events. This hire owns the ideas and the execution behind Demi's content and social channels.
The mission, simply: make Demi impossible to scroll past.
What You'll Do
Content & Creative
- Generate a constant stream of sharp, culturally-tuned content ideas for Demi's social channels
- Turn ideas into content fast – making briefs, shooting content, editing, or directing freelancers to do so
- Build and manage a content calendar across all channels
- Stay ahead of platform trends, formats, sounds and culture moments, and translate them for Demi
Social Channel Management
- Own day-to-day management of Instagram, TikTok, Facebook, LinkedIn, YouTube, and beyond
- Manage a freelance content team (videographers, editors, and similar) to produce content
- Handle posting and community management
- Partner with Demi's paid social agency to brief and align organic and paid content
- Track what's working on each platform and iterate quickly
What We're Looking For
Must-haves
- 2 - 4+ years running social/content for a brand — beverage, CPG, DTC, hospitality or culture brands are ideal
- A portfolio of ideas and content you've personally originated and shipped, not just executed to brief
- Deep, current fluency in TikTok and Instagram/Reels, with a sharp instinct for what performs and why
- Experience briefing and managing freelancers to bring ideas to life quickly
- Comfortable being hands-on yourself; shooting, rough-cutting, posting - not just directing others
Nice-to-haves
- Existing network of LA/California creators, videographers and editors
- Experience in beverage, hospitality, or nightlife-adjacent brands and culture
- A personal content practice or channel that shows your taste and instincts
Who You Are
- Dialled into social and culture - you can feel what's about to pop before it does
- A fast, low-ego doer who'd rather ship something today than perfect it next week
- As comfortable pitching an idea to the founders as you are editing the Reel yourself
- Entrepreneurial and comfortable owning a broad content remit without a big team behind you
Compensation, Location & How to Apply
Details:
- Base salary: Competitive (salary determined by quality and experience of the applicant)
- Equity: Equity Options Scheme where all staff gain ownership
- Bonus: Annual Bonus Scheme linked to delivery of core content and social targets
- Location: Based in California [preferably LA]
- Work style: Hybrid (remote working from home and in situ with Founders & wider team)
- Type: Full-time
To apply, send your CV, portfolio or a few examples of content or ideas you've made, and a short note on why Demi to rohan@demispirits.com
Website: www.demispirits.com
Instagram: @demispirits
