Senior Paid Social Strategist – Financial Services

Daley And Associates, LLC • Contract • Boston, MA, US • 1d ago

Senior Paid Social Strategist – Financial Services
We are currently seeking candidates for a Senior Paid Social Strategist opportunity with a highly successful global investment management organization located in Boston, MA. The Senior Paid Social Strategist will oversee global paid social activity, with a primary focus on LinkedIn, while partnering closely with internal marketing teams and an external media agency. The ideal candidate will have 7+ years of hands-on paid social or performance marketing experience, deep LinkedIn Campaign Manager expertise, and strong agency-management experience. Candidates with asset management, wealth management, financial services, or other regulated-industry experience will be strongly prioritized.

This is a 12+ month contract opportunity (with the potential for extension). This opportunity pays between $64-$74 / hour (depending on experience).

This role follows a hybrid schedule requiring three days per week onsite in Boston, MA. Candidates must be local to the Greater Boston area and willing to work three days per week onsite in Boston, MA.

Responsibilities:

Lead planning, execution, optimization, and reporting for global paid social campaigns, with a primary focus on LinkedIn.
Serve as the internal LinkedIn paid social expert, advising on campaign structure, audience targeting, ad formats, conversion strategy, and optimization.
Oversee the external media agency, reviewing campaign recommendations, media plans, targeting strategies, pacing, execution quality, and performance.
Partner with internal marketing stakeholders to translate business objectives into paid social strategies, briefs, audience plans, and measurement approaches.
Analyze campaign performance and recommend adjustments to budgets, bids, audiences, creative, messaging, and campaign structure to improve results.
Develop and evaluate test-and-learn initiatives across audiences, creative formats, messaging, lead generation, and campaign objectives.
Translate platform and agency reporting into clear insights, performance trends, and actionable recommendations while maintaining strong tracking and campaign quality standards.
Collaborate across marketing, creative, analytics, compliance, and regional teams to align paid social activity with broader campaigns and strengthen global execution practices.

Qualifications:

7+ years of experience in paid social, performance marketing, digital media, or a related field.
Advanced hands-on experience with LinkedIn Campaign Manager, including campaign launch, optimization, targeting, and reporting.
Experience within asset management, wealth management, financial services, institutional marketing, or another regulated industry is strongly preferred and will be prioritized.
Proven experience managing external media agencies and evaluating campaign strategy, execution, recommendations, and performance.
Experience supporting complex paid social campaigns across multiple markets, audiences, business areas, or stakeholder groups.
Strong knowledge of paid social performance metrics, campaign tracking, conversion measurement, lead generation, and reporting.
Familiarity with additional platforms such as Meta, X, Reddit, YouTube, or similar paid social channels is beneficial.
Strong analytical, communication, project-management, and organizational skills, with the ability to work independently, challenge existing approaches, collaborate effectively, and proactively identify opportunities for improvement.