The Center for Better Relating
Posted about 17 hours ago
Save this Listing
Posted about 17 hours ago
Save this Listing
Your Goals In This Role
- Manage + maintain our main marketing channels - including but not limited to Instagram, Tik Tok, Substack and Mailchimp;
- Support the development of high-converting paid ads with fresh creative concepts + manage the relationship with our paid ad consultants;
- Help evolve our brand voice and expand how “The Feels” shows up online
- Manage partnerships, and occasional press outreach;
- Ensure the company is optimizing usage of existing platforms + adopting new ones where appropriate.
Duties
Strategy + infrastructure
- Work with the Founder to ensure content on ‘the feels’ marketing channels is an accurate reflection of the company’s activities, voice, mission + vision;
- Plan, coordinate, and execute program timelines, launches, and ongoing promotional cycles;
- Lead / participate in brainstorming processes that seek to enliven the ‘feels’ IG + TikTok;
- On an ongoing basis, feed through paid creative concepts to graphic designers;
- Produce reports on a monthly basis summarizing growth + impact across social + partnerships;
- Bring new dimension to the ‘feels’ voice online.
Social Media - organic
- Ideate on assets for organic IG + TikTok;
- Ensure production is in line with promotional schedule + brand pillars;
- Manage/maintain ‘feels’ voice on social;
- Manage ‘feels’ content calendar;
- Engage in community management - comments section, DM’ing values aligned accounts, responding to DMs in our inbox quickly;
- Gather available data + analytics on what’s working + adjust production accordingly.
Social Media - paid
- Provide a consistent flow of ideas for new paid creative;
Work w graphic designers to produce;
- Manage assets + ensure timely + smooth delivery to paid specialists;
- Work closely with paid specialists to analyze performance + adjust creative as necessary;
- Analyze + occasionally manage new paid platforms like TikTok, LinkedIn + OpenAI.
Email marketing
- Work alongside the Founder to optimize the email marketing program;
- Create visual blasts that are in line with the brand;
- Draft all copy;
- Monitor program performance.
Platform Optimization + Management
- Maintain basic website updates via WordPress Engine;
- Work alongside Dev consultants to manage larger changes;
- Create new event pages in Eventbrite + sync across relevant teams (Ops, Paid, Design, Web);
Success in this role looks like: effectively managing platforms, deepening brand resonance, and bringing creative fuel to our digital presence.
Qualifications
- Fluency in IG and TikTok, both as platforms and cultures
- Proven track record growing a social account or campaign from X to Y
- Exceptional copywriting + content creation instincts
- Collaborative experience with designers, producers, or creative teams
- Comfort with reporting + analysis (e.g. Meta Ads Manager, TikTok Analytics)
- Proficiency managing the back end of platforms / proficiency using WordPress Engine, Zapier, etc;
High attention to detail and an inner-growth orientation
- Background in dating, somatics, or personal transformation = a plus
Hours + Compensation:
- This is a freelance role averaging 20 hours/week at $35 - 40/hr, negotiable based on experience.
- NYC-based candidates available for 1 in-person workday per week are strongly preferred.
About Us
We’re rebuilding the dating world — with more depth, more connection, and way more integrity.
The Center for Better Relating is the creative engine behind The Feels, a mindful IRL dating event series currently live in NYC, LA and SF. We also offer matchmaking, coaching, retreats, online ed + more.
We’re looking for a marketing + comms strategist and doer who lives and breathes the Internet, has a strong emotional vocabulary, and knows how to build resonance at scale.
How to Apply
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