The Center for Better Relating

Posted about 17 hours ago

Save this Listing

Posted about 17 hours ago

Save this Listing

Your Goals In This Role

Manage + maintain our main marketing channels - including but not limited to Instagram, Tik Tok, Substack and Mailchimp;
Support the development of high-converting paid ads with fresh creative concepts + manage the relationship with our paid ad consultants;
Help evolve our brand voice and expand how “The Feels” shows up online
Manage partnerships, and occasional press outreach;
Ensure the company is optimizing usage of existing platforms + adopting new ones where appropriate.

Duties

Strategy + infrastructure

Work with the Founder to ensure content on ‘the feels’ marketing channels is an accurate reflection of the company’s activities, voice, mission + vision;
Plan, coordinate, and execute program timelines, launches, and ongoing promotional cycles;
Lead / participate in brainstorming processes that seek to enliven the ‘feels’ IG + TikTok;
On an ongoing basis, feed through paid creative concepts to graphic designers;
Produce reports on a monthly basis summarizing growth + impact across social + partnerships;
Bring new dimension to the ‘feels’ voice online.

Social Media - organic

Ideate on assets for organic IG + TikTok;
Ensure production is in line with promotional schedule + brand pillars;
Manage/maintain ‘feels’ voice on social;
Manage ‘feels’ content calendar;
Engage in community management - comments section, DM’ing values aligned accounts, responding to DMs in our inbox quickly;
Gather available data + analytics on what’s working + adjust production accordingly.

Social Media - paid

Provide a consistent flow of ideas for new paid creative;

Work w graphic designers to produce;

Manage assets + ensure timely + smooth delivery to paid specialists;
Work closely with paid specialists to analyze performance + adjust creative as necessary;
Analyze + occasionally manage new paid platforms like TikTok, LinkedIn + OpenAI.

Email marketing

Work alongside the Founder to optimize the email marketing program;
Create visual blasts that are in line with the brand;
Draft all copy;
Monitor program performance.

Platform Optimization + Management

Maintain basic website updates via WordPress Engine;
Work alongside Dev consultants to manage larger changes;
Create new event pages in Eventbrite + sync across relevant teams (Ops, Paid, Design, Web);

Success in this role looks like: effectively managing platforms, deepening brand resonance, and bringing creative fuel to our digital presence.

Qualifications

Fluency in IG and TikTok, both as platforms and cultures
Proven track record growing a social account or campaign from X to Y
Exceptional copywriting + content creation instincts
Collaborative experience with designers, producers, or creative teams
Comfort with reporting + analysis (e.g. Meta Ads Manager, TikTok Analytics)
Proficiency managing the back end of platforms / proficiency using WordPress Engine, Zapier, etc;

High attention to detail and an inner-growth orientation

Background in dating, somatics, or personal transformation = a plus

Hours + Compensation:

This is a freelance role averaging 20 hours/week at $35 - 40/hr, negotiable based on experience.
NYC-based candidates available for 1 in-person workday per week are strongly preferred.

About Us

We’re rebuilding the dating world — with more depth, more connection, and way more integrity.

The Center for Better Relating is the creative engine behind The Feels, a mindful IRL dating event series currently live in NYC, LA and SF. We also offer matchmaking, coaching, retreats, online ed + more.

We’re looking for a marketing + comms strategist and doer who lives and breathes the Internet, has a strong emotional vocabulary, and knows how to build resonance at scale.

How to Apply

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