POSITION SUMMARY:
The Copywriter will help to create and reinforce the brand voice and narrative. Works with marketing, merchandising, strategy, CRM, and production departments to prepare effective, brand-appropriate copy for digital platforms including email, website, mobile, SMS and affiliate. Works to ensure a cohesive, coherent, relevant voice for the brand across all marketing channels.
RESPONSIBILITIES:
- Develop and write on-brand copy for marketing deliverables, including but not limited to: email, site, mobile & push notifications, blog posts, social media, paid media, UX/CX, print, and other special projects as needed.
- Work with the Creative Director and Manager to ensure that copy is error-free in content, context and brand-appropriateness.
- Develop pre-season content for each floorset and write across assets accordingly (site, email, modular email).
- Participate in hindsight discussions and prepare improvement ideas.
- Oversee and write equity copy as needed to ensure tone & details are accurate.
- Have a strong influence on ensuring the correctness and appropriateness of product information and marketing copy.
- Additional responsibilities and projects as assigned, including but not limited to: Name & Claim, OPM, seasonal product meetings in office w/merch & design partners.
- Handle special brand projects as needed such as collab launches & third-party equity.
QUALIFICATIONS:- Bachelor’s degree in Communications, English, Marketing or related field.
- 2-5+ years of professional copywriting experience (agency or in-house) with preferred focus in e-commerce, retail, advertising, public relations or marketing.
- Consumer experience writing digital, print, and direct mail collateral. Business-to-business experience is a plus.
- Outstanding oral, written, and presentation skills.
- Must be able to act as an independent contributor & owner on certain projects and be comfortable making decisions on behalf of copy.
- Knowledge of fashion and pop culture lexicons.
- Knowledge of retail best practices (industry standard language, SEO drivers, target demographics, etc.).
- Web-savvy writing ability and strong knowledge of e-tailing, online research and email marketing trends.
- Experience with AI management & resource oversight is a plus.
