Social Media & Content Creation Manager
Lendyx · Miami, FL · On-site
About Lendyx
Lendyx is a direct private real estate lender providing financing to real estate investors and developers nationwide. We specialize in residential transition, bridge, DSCR, fix-and-flip, and construction financing, helping experienced investors move quickly and confidently on real estate opportunities.
With more than $1B originated and an ambitious growth strategy ahead, Lendyx is building a best-in-class lending platform and a brand that reflects the speed, sophistication, and service our clients expect.
The Role
We’re looking for a Social Media & Content Creation Manager to take ownership of Lendyx’s social media presence and help bring our brand to life through compelling, consistent, high-quality content.
This is a highly hands-on creative role. We are not looking for someone who simply develops a social strategy, manages an outside agency, or delegates content creation. We need someone who can take an idea from concept to execution—creating the content, writing the copy, capturing and editing video, publishing posts, managing the content calendar, engaging with our audience, and analyzing performance.
You will own Lendyx’s presence across LinkedIn, Instagram, and Facebook, developing content that builds brand awareness, showcases our people and expertise, highlights our transactions and company growth, and positions Lendyx as a leading voice within the private lending and real estate investment space.
The ideal candidate understands both the creative and analytical sides of social media. You know how to create content that captures attention, but you also understand how to use engagement, reach, traffic, leads, and other performance data to continuously improve what we produce.
What You’ll Do
- Own the day-to-day management of Lendyx’s LinkedIn, Instagram, and Facebook accounts, including content creation, publishing, scheduling, engagement, and performance tracking.
- Personally create social media content from concept through publication, including posts, graphics, short-form videos, Reels, captions, carousels, employee features, transaction announcements, educational content, and company updates.
- Develop and manage a comprehensive social media and content calendar to ensure consistent, relevant, and engaging content across all platforms.
- Create platform-specific content for LinkedIn, Instagram, and Facebook, understanding how messaging, format, tone, and audience behavior differ across each channel.
- Write compelling social copy, captions, headlines, calls to action, campaign messaging, and other digital content that reflects the Lendyx voice.
- Capture and create content in the office, working directly with leadership, loan originators, and other team members to produce authentic behind-the-scenes, educational, promotional, and thought-leadership content.
- Develop short-form video concepts and assist with filming, editing, and publishing video content for social media.
- Turn company milestones, funded deals, industry insights, employee stories, events, and market developments into engaging social content.
- Partner directly with leadership to develop executive and producer thought-leadership content, particularly for LinkedIn.
- Identify social media trends, content formats, and creative opportunities that can be adapted appropriately for the Lendyx brand.
- Create and support digital marketing campaigns designed to increase awareness, engagement, website traffic, lead generation, and business development.
- Maintain a consistent brand voice, visual identity, and quality standard across all social and digital content.
- Support content surrounding conferences, networking events, sponsorships, company events, and other industry initiatives.
- Collaborate closely with sales and originations to create content that supports their business development efforts and strengthens their presence in the market.
- Utilize HubSpot to support email marketing, campaign execution, lead nurturing, CRM workflows, marketing automation, and reporting. Hands-on HubSpot experience is strongly preferred.
- Leverage AI-powered tools to improve content ideation, writing, editing, repurposing, scheduling, reporting, and other marketing workflows.
- Identify opportunities to use AI and automation to streamline repetitive marketing processes and increase the volume and efficiency of content production without sacrificing quality.
- Track social media performance, including reach, impressions, engagement, follower growth, website traffic, conversions, and lead generation.
- Use performance data to continuously test and improve content topics, formats, posting strategies, and campaigns.
- Stay current on social media trends, platform changes, AI tools, digital marketing, private lending, real estate, and competitor activity.
What We’re Looking For
- 3–5+ years of professional experience in social media management, content creation, digital marketing, or a related role.
- Strong hands-on experience managing LinkedIn, Instagram, and Facebook for a company, executive, or professional brand is required.
- A proven ability to personally create content, not simply oversee agencies, freelancers, or outside creative teams.
- Strong content creation skills across multiple formats, including social copy, graphics, photography, short-form video, Reels, and other digital content.
- Experience developing and managing social media and editorial content calendars.
- Strong understanding of what performs well on LinkedIn versus Instagram versus Facebook, with the ability to adapt content appropriately for each platform.
- Excellent writing and storytelling skills with the ability to turn financial, real estate, and business topics into clear, interesting, accessible content.
- Comfortable working directly with executives and employees to develop and capture content.
- Experience with social media scheduling, analytics, content creation, and video-editing tools.
- Hands-on HubSpot experience is strongly preferred, particularly within email marketing, campaigns, CRM workflows, automation, and reporting.
- Experience using AI tools for content creation and marketing automation is a major plus.
- Demonstrated interest in using technology and automation to make marketing processes more efficient and scalable.
- Experience within financial services, real estate, mortgage lending, private lending, fintech, or another professional services environment is strongly preferred.
- Strong creative judgment with an understanding of how to maintain a premium, credible, and sophisticated brand presence.
- Strong organizational and project management skills with the ability to manage multiple pieces of content and campaigns simultaneously.
- Analytical mindset with the ability to interpret social media performance and make data-driven decisions.
- Self-starter and hands-on executor who is comfortable working in a fast-paced, entrepreneurial environment.
- Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field preferred.
Why Lendyx
Lendyx isn’t looking to blend into the private lending industry. We’re building a company with the infrastructure, talent, technology, and brand to compete at the highest level.
This is an opportunity for a creative professional to have real ownership. You’ll work directly with leadership, have access to the people and stories behind the business, and play a major role in building Lendyx’s digital presence.
If you’re someone who sees a great content opportunity and immediately starts thinking about how to shoot it, write it, post it, and make it perform, we want to hear from you.
