Join a Leading Bubble Tea Brand as a Senior Marketing Specialist!
Are you a creative marketer who thrives on building brands, launching impactful campaigns, and creating engaging digital experiences?
A leading bubble tea brand with an established presence across the U.S. is looking for a Senior Marketing Specialist to join our growing marketing team in Southern California. This hybrid role is ideal for someone who is passionate about branding, digital marketing, content creation, and turning ideas into campaigns that drive real business results.
As a Senior Marketing Specialist, you'll play a key role in shaping our brand voice, leading integrated marketing initiatives, and collaborating with cross-functional teams to strengthen brand awareness and customer engagement. If you're data-driven, creative, and ready to make an impact in a fast-growing F&B brand, we'd love to meet you.
Interested candidates are encouraged to apply with both a resume and portfolio.
Key Responsibilities
- Lead the planning and execution of integrated marketing campaigns across digital, social media, CRM, and in-store channels.
- Develop creative marketing strategies that strengthen brand awareness, increase customer engagement, and drive store traffic.
- Analyze campaign performance and consumer insights to optimize marketing initiatives through data-driven decisions.
- Plan and manage social media content across Instagram, TikTok, LinkedIn, Facebook, and other digital platforms.
- Produce and oversee high-quality visual content, including short-form videos, photography, and digital assets.
- Lead seasonal product launches, promotional campaigns, and new market initiatives from concept through execution.
- Collaborate with agencies, influencers, media partners, and IP collaborations to maximize brand exposure.
- Manage marketing budgets, project timelines, and campaign schedules to ensure efficient execution.
- Ensure brand consistency across all customer touchpoints and franchise locations.
- Work closely with design, operations, product development, and leadership teams to execute successful campaigns.
- Identify emerging marketing trends and recommend innovative strategies that enhance brand competitiveness.
- Mentor junior team members and contribute to the continuous improvement of the marketing team.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3–5+ years of marketing experience, preferably in food & beverage, retail, hospitality, or franchise businesses.
- Strong understanding of digital marketing, social media strategy, and integrated campaign planning.
- Experience in content creation, video production, and creative storytelling.
- Proficient in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, etc.).
- Experience using Google Analytics, Meta Business Suite, or other marketing analytics tools.
- Excellent project management and organizational skills.
- Strong communication and presentation skills in English (Mandarin is a plus).
- Self-motivated, detail-oriented, and comfortable working in a fast-paced environment.
Preferred Qualifications
- Experience working with chain brands or franchise systems.
- Proven success in leading integrated marketing campaigns with measurable business impact.
- Experience managing influencer marketing, partnerships, and PR initiatives.
- A portfolio showcasing strong branding, campaign execution, and creative thinking.
- Passion for food, beverage, lifestyle, or consumer brands.
Ready to Elevate Your Marketing Career?
If you're excited about building meaningful brand experiences and growing with one of the fastest-growing bubble tea businesses, we'd love to hear from you.
Please submit your resume and portfolio to apply.
我們是一個持續成長中的知名手搖茶品牌，
現正招募 資深行銷企劃（Senior Marketing Specialist），加入我們充滿活力的行銷團隊！
你將負責品牌策略規劃、整合行銷活動執行、數位內容經營，以及跨部門專案合作，透過創新的行銷思維提升品牌影響力、顧客互動及市場競爭力。如果你擁有品牌思維、數據分析能力，並享受快速變化的工作環境，我們期待你的加入！
工作內容
- 主導整合行銷活動規劃與執行，涵蓋數位、社群、CRM 及門市行銷等多元通路。
- 擬定品牌行銷策略，提升品牌知名度、顧客互動及門市來客數。
- 分析行銷成效與消費者數據，提出優化策略並持續提升活動效益。
- 規劃與經營 Instagram、TikTok、Facebook、LinkedIn 等社群平台內容。
- 規劃並監督短影音、平面素材及數位內容製作。
- 主導新品上市、年度檔期及品牌活動企劃，從發想到執行落地。
- 與廣告代理商、媒體、KOL、Influencer 及異業合作夥伴共同推動品牌曝光。
- 管理專案時程、行銷預算及活動執行品質。
- 確保品牌形象於各通路及門市維持一致性。
- 與設計、營運、商品及跨部門團隊密切合作，推動專案順利完成。
- 掌握市場趨勢及消費者洞察，提出創新且具競爭力的行銷策略。
- 協助指導團隊成員，共同提升行銷團隊整體效能。
與我們一起持續打造受市場喜愛的品牌！
如果你希望在快速成長的手搖茶品牌中發揮你的創意與策略能力，歡迎加入我們，與團隊共同創造更具影響力的品牌體驗。
請附上履歷（Resume）及作品集（Portfolio）投遞履歷。
