Luki Lab is an award-winning toy company creating innovative toys, games, and play experiences. We're building original brands with global potential, and we're looking for someone who can help bring them to life through exceptional content.
We're looking for a creative storyteller who can turn our toys into content people can't stop watching. This is not a traditional social media role. You'll create entertaining videos, launch challenges, collaborate with influencers, cover live events, and help build the next generation of toy brands. You'll work alongside product designers, animators, marketers, and company leadership to create videos seen by millions of families around the world.
If you love storytelling, creativity, and making people smile, we'd love to meet you.
What You'll Do
- Create engaging short-form content for TikTok, Instagram Reels, and YouTube Shorts.
- Film, edit, and publish multiple videos each week featuring Luki Lab toys and games.
- Develop original concepts, challenges, and creative formats that encourage people to watch, share, and participate.
- Capture authentic reactions from kids, parents, creators, and influencers.
- Cover live events, trade shows, product launches, and consumer activations.
- Collaborate closely with our product development team to showcase upcoming products before they launch.
- Partner with our in-house Animation Studio and creative team to produce compelling digital content.
- Build relationships with content creators and influencers.
- Stay on top of emerging trends and adapt them creatively for our brands.
- Analyze content performance and continuously refine your creative approach.
- Help develop content that supports TikTok Shop and other social commerce initiatives
We're Looking for Someone Who...
- Loves creating videos.
- Understands what makes people stop scrolling.
- Thinks like an entertainer and storyteller—not an advertiser.
- Can shoot and edit compelling videos using either a smartphone or professional camera equipment.
- Is comfortable appearing on camera when appropriate.
- Has experience growing audiences on TikTok, Instagram and YouTube.
- Can move quickly from idea to finished content.
- Enjoys experimenting, learning, and iterating.
- Has a genuine passion for toys, games, sports, challenges, or family entertainment.
- Brings positive energy, curiosity, and fresh ideas every day
Bonus Qualifications
- Experience creating content for toy, game, or consumer brands.
- Motion graphics, animation, or visual effects experience.
- Experience working with influencers and creator partnerships.
- Familiarity with TikTok Shop and social commerce.
- Basic understanding of content analytics and performance metrics.
- Must submit portfolio of work
READ BEFORE APPLYING:
To Be Considered
Please submit the following along in a cover letter along with your resume:
- A portfolio of short-form videos you created.
- Links to any TikTok, Instagram, or YouTube accounts you have personally built or grown.
A 60-second video answering the question:
"How would you make one of our toys go viral?"
Salary Range Disclaimer
The salary range provided for this position represents the anticipated base salary range at the time of posting. Actual compensation offered may vary based on a variety of factors, including, but not limited to, the candidate’s qualifications, experience, skills, education, geographic location, market conditions, and business needs.
While the full salary range reflects the potential compensation opportunity for the position, offers are expected to fall closer to the middle of the posted range rather than the top of the range. Compensation toward the upper end of the range is generally reserved for candidates who demonstrate exceptional qualifications, experience, skills, and/or sustained performance relative to the requirements of the position.
The salary range does not include potential bonuses, benefits, or other forms of compensation, unless otherwise specified.
The company reserves the right to modify the salary range or compensation structure based on business needs and applicable law.
