Overview
At STN Digital, we help the biggest brands in sports and entertainment win on social media. Our work powers global tentpole events, builds fanbases, launches shows, sells products and shapes culture for partners like Netflix, NFL, Hulu, Nike, NBA teams and more.
For over a decade, we’ve been the most trusted social-first agency in the industry. The next chapter is centered on strengthening and expanding the relationships that drive our business - strategic, meaningful client partnerships that grow year over year.
The
Social Media Manager is to ensure that we provide world-class social concepts and creative ideation to support every STN Digital client’s social strategy. The Social Media Manager is a go-to member of the Content & Strategy team, contributing to active client projects, following custom social strategy, partaking in social platform strategy development, campaign ideation & more.
We are seeking candidates who are passionate about the sports and entertainment landscape and who have their finger on the pulse of social media trends.
We’re seeking a true pop culture afficianado who lives the culture, breathes the storylines and can walk into a room with clients and instantly start dreaming (yapping). Like Hannah Montana, we’ve got the best of both worlds. Think covering award shows all season long, mapping out how to cover media days for NWSL and WNBA, or crafting the perfect social content for a new Taylor Swift album. If that excites you, and your screentime is over 10 hours a day, you’ll fit right in.
This position may include some travel for client meetings and onsite support.
The Role
The Social Media Manager executes social strategy across STN’s client partnerships. You will be the creative brain behind trending content, campaign social content and copywriting. You will own social performance metrics and creative content initiatives, our client’s social goals are being met.
You’ll work alongside the Account Management team and engage in cross-department collaboration and serve as the social team representative across our client portfolio.
This role is for someone who leads the pop culture conversation in group chats, dedicates their TikTok saves to trending content, and is adaptable to a variety of tone + voice personas.
What You’ll Do
- Social Media Management
- Focus on building a community with fans on social through community management and engaging content
- Ideate and pitch new social-first concepts to existing and potential clients
- Follow established voice and tone per brand book for all copywriting needs
- Complete daily audit of current social trends by platform to ensure we are pitching relevant concepts for assigned active clients
- Ensure client content calendars are populated with accuracy & by deadline
- Diving into social/post performance to elevate and consistently improve social strategy & recommendations
- Social Content Creation, including experience with Capcut, Photoshop, and similar editing software.
- Continuously analyze audience demographics and behaviors to tailor social media content for maximum engagement.
- Prioritize innovative storytelling methods to craft compelling narratives that resonate with followers.
- Have a deep understanding of the nuances between social platforms, ensuring that content is customized for the audience and tailored to different social formats.
- Consistently collaborate with the STN creative and social teams to ensure content adheres to the client’s brand guidelines, meets social engagement goals, and (when possible) ties into the latest creative and platform trends.
- Ideate creative concepts for active client projects that are unique, creative and align with client goals
- Constantly search for the latest creative and social trends that can be applied to active client work
- Elevate social concepts with a custom content strategy
- Be a Go-To Expert for Clients
- Foster and maintain strong, long-lasting relationships with clients, understanding their needs, and ensuring client satisfaction.
- Collaborate with clients to understand their social goals, offering strategic solutions that align with their brand voice and tone.
- Conduct regular client meetings to showcase social performance, discuss upcoming priorities, and gather feedback.
- Anticipate potential challenges and provide solutions to enhance performance outcomes and client satisfaction.
Who You Are
- Experienced in a creative, marketing or social-first agency with a history of managing major client accounts over multiple years
- Strong familiarity with sports culture, sports business or sports marketing (preferred)
- Have a deep understanding of the sports and entertainment landscape in order to deliver fresh and exciting ideas to clients
- A proactive strategist who sees opportunities early and moves quickly
- A magnetic communicator who energizes a room, wins trust quickly and represents STN with confidence and clarity
- Thrives in fast-moving, high-stakes environments and genuinely enjoys being in the room with clients
What Success Looks Like
- Strategic accounts renew at or above 100%+ NRR
- Clients consistently reference feeling supported, valued and guided
- Expansion opportunities are identified early and acted on
- Account Managers feel stronger, more strategic and more confident under your leadership
- STN is known for relationship excellence across every touchpoint
- Partnership performance is monitored closely, discussed openly and improved through insight-driven recommendations
Most Critical Outcome (MCO)
Execute accurate and on-trend social content.
Job Details
- Location: Remote (U.S.)
- Reports to: Social Lead
- Type: Full-Time
- Compensation: Competitive salary + benefits depending on experience, location, and job-related qualifications. (CA-based salary range is $67,395 - $83,029)
Benefits
As a full-time employee, you’ll gain access to a comprehensive package designed to support your growth and well-being, including:
- Unlimited PTO, plus your birthday off
- 401(k) with company match up to 4%
- Medical insurance, with STN covering 60% of the base plan
- Dental and vision coverage available
- 12 weeks of paid parental leave
- Paid sick leave and 9 paid company holidays
- Wellness perks including a complimentary gym membership (24 Hour Fitness or ClassPass)
- Paid 1-hour mental health break each week
- Apple laptop and iPhone provided for work
- Employee Assistance Program for confidential personal and professional support
Education & Experience
- 1-3 years relevant experience as Social Media Manager or comparable role at an agency or sports team/network/brand
- Has served as a trusted contact and resource for clients
- Sports and entertainment knowledge preferred
- Strong social media trend and best practices knowledge
- Immaculate attention to detail
- Ability to manage social campaigns and ideation with minimal oversight
- Bilingual copywriting capabilities, preferred
Physical Requirements
- Comfortable working remotely for 40 hours/week with the understanding that working within the sports and entertainment industry will require evening and/or weekend work.
- Occasional travel for client meetings, internal meetings or client on-sites required
GOAT Fundamentals (Our Foundation)
At STN, we don’t just have values - we have behaviors that define how we show up and win together.
At STN, our goal is never just to be good - it’s to be extraordinary. We believe extraordinary performance starts with extraordinary people, grounded in an extraordinary culture. The 29 fundamentals (HERE) define the behaviors that shape our unique award-winning culture. Together, they set us apart and fuel our drive to remain the #1 social-first marketing agency in the world.
