About The Role
The role owns organic social media strategy and execution end-to-end, translating product value and brand positioning into engaging social content that drives audience growth and engagement.
The team partners closely with content, design, and demand generation to plan, launch, and measure multi-channel social campaigns across LinkedIn, Twitter/X, YouTube, and emerging platforms.
Key Responsibilities
- Develop and execute the organic social media strategy across LinkedIn, X, Instagram, and YouTube
- Plan and manage the social content calendar, collaborating with copywriters and designers to produce on-brand visual and written assets
- Monitor social channels, engage with the community, and manage social listening tools to track brand sentiment and industry trends
- Track and analyze social performance metrics, building weekly and monthly reports on engagement, reach, and traffic attribution
- Run experiments with new content formats, video shorts, and interactive polls to optimize audience reach and follower growth
- Coordinate executive thought-leadership positioning on LinkedIn to amplify brand authority
What We Are Looking For
- 3-6 years of social media or community management experience within B2B or B2C technology companies
- Hands-on experience with social media management and analytics platforms such as Hootsuite, Sprout Social, Buffer, or native analytics tools
- Strong copywriting skills with a portfolio of engaging social content across multiple platforms
- Demonstrated ability to translate complex technical concepts into accessible, engaging social posts
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- Bonus: Experience with basic video editing tools (Premiere, CapCut) and familiarity with paid social ad management (LinkedIn Campaign Manager)
