Velvet by Graham & Spencer is looking for a Social & Community Marketing Manager to lead our organic social strategy, influencer and creator marketing, community engagement, and brand partnerships.
For nearly three decades, Velvet has created elevated essentials defined by laid-back luxury, premium fabrics, and effortless California style. This role offers the opportunity to shape how the brand shows up across social channels, introduce Velvet to new audiences, and deepen our connection with the customers and creators who already know and love the brand.
The ideal candidate has a strong understanding of fashion, culture, and digital storytelling, with the ability to translate brand and seasonal priorities into compelling, community-driven content that builds awareness, engagement, and long-term brand affinity.
What You’ll Do
- Lead and evolve Velvet’s organic social media strategy across Instagram, TikTok, Pinterest, and emerging platforms.
- Develop channel-specific content strategies that bring the brand’s collections, craftsmanship, styling, and California lifestyle to life.
- Own the social content calendar from concept development and briefing through publishing, community management, and performance reporting.
- Build and execute influencer, creator, seeding, and ambassador programs from strategy and outreach through activation and measurement.
- Cultivate authentic, long-term relationships with creators, stylists, brand advocates, and members of the Velvet community.
- Identify cultural moments, social trends, and emerging conversations that are relevant to the brand and its customer.
- Create community-first initiatives that encourage conversation, customer participation, user-generated content, and brand loyalty.
- Develop strategic brand partnerships, collaborations, events, and experiential opportunities that expand Velvet’s reach.
- Partner closely with creative, eCommerce, merchandising, retail, and executive leadership to bring product launches and seasonal campaigns to life.
- Support social content production, including creative briefs, shot lists, creator content, behind-the-scenes storytelling, and on-location coverage.
- Monitor social and influencer performance, translating insights into recommendations that improve reach, engagement, content effectiveness, and business impact.
- Maintain a consistent brand voice and visual identity across every community touchpoint.
What We’re Looking For
- 5–8+ years of experience in social media, influencer marketing, community, partnerships, or brand marketing.
- Brand-side experience within fashion, apparel, beauty, lifestyle, retail, or another design-led consumer category.
- A strong understanding of contemporary fashion, social culture, and the evolving creator landscape.
- Proven success developing organic social strategies and growing engaged brand communities.
- Experience building influencer and creator programs across both gifted and paid partnerships. Experience with ShopMy a plus.
- Deep knowledge of Instagram, TikTok, Pinterest, and emerging social platforms.
- Strong creative instincts with the ability to recognize compelling content, visual storytelling, and culturally relevant ideas.
- Excellent written communication skills and the ability to capture a distinctive, elevated brand voice.
- Experience working cross-functionally with creative, eCommerce, merchandising, retail, and leadership teams.
- Strong project-management skills and the ability to manage multiple campaigns, partners, and priorities in a fast-paced environment.
- A balance of creative thinking and analytical decision-making, with experience using performance insights to inform strategy.
- A genuine appreciation for timeless style, quality craftsmanship, and effortless California living.
