Role Description We're looking for an experienced content strategist to work with us on building out our social media and YouTube strategy.
This is an independent contractor role. Ideally, you have 3 to 4 years of professional experience in content strategy, digital media, audience development, or a related field, with a strong understanding of how to develop content and grow an audience across YouTube and social platforms.
We are looking for someone who really understands content, not just social media marketing.
We have a lot of material to work with, and we are interested in figuring out how to turn Gabe’s work, ideas, films, and perspective into a stronger and more consistent audience online.
The right person would help us think through what we should actually be making, how to package it, where and when to release it, and how to build a YouTube channel and social presence that people genuinely want to follow.
We would love to work with someone who is comfortable developing a content strategy from the ground up, identifying strong creative opportunities, and turning larger ideas or existing material into content that works across different platforms.
You should have experience with YouTube strategy and audience growth, content development, short form and long form video, content packaging, titles and thumbnails, analytics and performance data, social media trends, and developing content formats that can be refined and built over time.
You should also be comfortable working directly with creative people and filmmakers. Strong editorial judgment and a good creative eye are important. We want someone who can look at a body of work and recognize the stories, ideas, moments, and conversations that could become compelling content!
Some of the areas we would like help with include:
Developing a YouTube strategy and growing the channel
Figuring out what kinds of content we should be creating
Finding opportunities within existing footage, films, interviews, and other material
Developing recurring content ideas and formats
Figuring out how to adapt content across YouTube, Instagram, TikTok, and other platforms
Improving how content is packaged and presented
Understanding YouTube analytics, audience retention, engagement, and other performance metrics
Using data and audience response to inform creative decisions
Keeping up with changes in social platforms and understanding what is actually working
Building a consistent content calendar and release strategy
Ultimately building a much stronger audience around Gabe and the company
We are looking forward to connecting with a few experienced people who have done this kind of work and exploring whether there could be a good fit!
If you are interested, please send a short note about yourself, examples of channels or projects you have helped grow, relevant audience growth results, and a little about how you approach this kind of work.
Qualifications
- Strong Analytical Skills with experience interpreting audience data, market research, and performance metrics to generate actionable insights.
- Excellent Communication skills, including clear written reports, persuasive presentations, and the ability to translate complex analysis into accessible narratives.
- Background in content, audience strategy, or entertainment consulting, preferably in film, television, or digital media.
- Proficiency with analytics tools and platforms (e.g., social media insights, streaming analytics, survey tools) and strong competency with spreadsheets and presentation software.
- Demonstrated ability to work on-site in a fast-paced, creative environment, manage multiple projects, and meet deadlines with minimal supervision.
- Bachelor’s degree in Business, Economics, Media Studies, Communications, or a related field; advanced degree or equivalent experience in strategy or entertainment is a plus.
