Job Description
Paid Social Supervisor (Agency)
Employment Type: Freelance
We are seeking a highly organized and strategic paid social media professional to support a fast-paced, high-volume campaign environment. This role will oversee approximately 80–100 active campaigns at a time, helping guide media strategy, campaign execution, optimization, reporting, and junior team development.
The ideal candidate brings hands-on experience trafficking and managing paid social campaigns across digital platforms, with the ability to recommend the right ad formats, placements, targeting approaches, and optimization strategies for a variety of objectives. Success requires strong project management, attention to detail, and confidence managing multiple priorities from launch through reporting.
This position will support distinct promotional initiatives across multiple locations and audiences. The Supervisor, Social will collaborate with cross-functional partners, lead strategic planning, and ensure campaigns are delivered accurately, efficiently, and on schedule.
What You’ll Do
Campaign Management & Execution
- Supervise RFP development, social partner reviews, proposal analysis, and partner negotiations.
- Oversee campaign buying and execution, including setup, keyword selection, audience targeting, pacing, optimization, reporting, and quality assurance.
- Guide campaign setup requirements, including testing methodologies, reporting plans, and optimization frameworks.
- Ensure accurate trafficking, tracking implementation, and site tagging across campaigns.
- Maintain clear timelines and coordinate campaign deliverables across a high-volume portfolio.
Social Media Strategy
- Lead development of strategic paid social plans in partnership with digital, business solutions, investment, and analytics teams.
- Translate research, performance data, and audience insights into actionable media recommendations.
- Lead team brainstorms to develop campaign approaches, channel considerations, and social investment strategies.
- Create points of view on emerging paid social trends, tools, platforms, and opportunities.
- Develop media plans, strategy decks, objectives documents, and related client-facing materials.
Reporting & Analysis
- Oversee campaign analysis and use performance findings to recommend optimizations.
- Proactively communicate performance challenges, opportunities, and strategic recommendations to internal teams and clients.
- Analyze large datasets to identify trends, draw conclusions, and uncover actionable insights.
- Partner with analytics and business intelligence teams to improve data standardization and reporting processes.
- Ensure dashboard and tracker data is accurate, complete, and clearly presented.
Relationship Management
- Manage relationships with media partners, creative agencies, and internal stakeholders throughout the planning and execution process.
- Build productive cross-functional partnerships with operations, traffic, business solutions, investment, and analytics teams.
- Apply knowledge of client business goals and industry dynamics to strengthen strategic recommendations.
- Build trust with clients through clear communication, reliable follow-through, and thoughtful problem-solving.
- Partner with senior leadership to identify issues and recommend practical solutions.
Team Leadership
- Manage and develop junior team members through coaching, growth plans, performance feedback, and career guidance.
- Identify training needs and provide education on paid social best practices, media principles, and industry developments.
- Participate in interviewing and onboarding junior team members.
- Guide team priorities, assignments, timelines, and development opportunities to support successful delivery and professional growth.
Who You Are
- A strong writer and confident presenter.
- A data-informed strategist with both analytical and creative problem-solving skills.
- An independent, organized professional with excellent time-management skills.
- A detail-oriented operator who follows through and manages complex campaign details accurately.
- A collaborative team player who thrives in a fast-paced environment.
- A proactive problem solver with sound judgment and a solutions-oriented mindset.
- Curious about the evolving social media landscape and motivated to test new ideas.
- Committed to fostering an inclusive, equitable, and respectful work environment.
Preferred Skills & Experience
- 3+ years of paid social media experience.
- Experience managing campaign trafficking, optimization, pacing, and reporting across paid social platforms.
- Strong understanding of performance media, advanced analytics, and marketing principles.
- Demonstrated experience buying and managing campaigns on Facebook and Instagram; experience with additional platforms is preferred.
- Knowledge of advanced audience targeting and retargeting tactics.
- Comfort managing social media budgets and investment levels.
- Strong Microsoft Excel and PowerPoint skills.
