Social Media & Digital Marketing Manager
Overview:
The Pickle Juice Company is a rapidly growing functional beverage brand backed by private equity investors and expanding across retail, sports, and performance channels.
Our product is the only beverage clinically proven to stop muscle cramps, and demand continues to accelerate nationwide. We are seeking a creative, results-driven Social Media & Digital Marketing Manager to support Pickle Juice® and future brands in our innovation pipeline. This hands-on role will help build and grow our brands across social media, influencer marketing, paid media and e-commerce. This is initially a contractor role minimum 6 months with the potential to hire. This role is based at our Mesquite, Texas production facility.
The Pickle Juice Company core values are CASIC: Collaboration, Accountability, Solutions Oriented, Integrity, Champion Mindset.
Key Responsibilities
Social Media, Content & Influencers
- Develop and execute social media strategy across Pickle Juice and future brands
- Manage and grow social channels, including TikTok, Instagram, Facebook and LinkedIn
- Establish and grow our TikTok presence from the ground up
- Create engaging social content, including short-form video, graphics, photography and copy
- Develop and manage content calendars aligned with brand and business priorities
- Build an influencer and creator community, including identifying partners, developing relationships, negotiating agreements and managing campaigns
- Manage community engagement and identify opportunities to grow brand awareness and advocacy
Paid Media
- Plan, launch and optimize paid campaigns across Meta, TikTok, Google/YouTube and other relevant channels
- Manage paid media budgets, targeting, creative testing and ongoing optimization
- Drive brand awareness, traffic, customer acquisition and e-commerce/retail sales
- Track performance and optimize campaigns based on CPA, ROAS, conversion and other key metrics
E-Commerce, Website & Email
- Manage and optimize the Shopify experience, including product pages, promotions, merchandising and conversion
- Manage ongoing website content and updates
- Develop and execute email marketing campaigns supporting product launches, promotions and brand initiatives
- Grow and engage our first-party consumer database
- Track digital and e-commerce performance and identify opportunities for growth
Qualifications
- Proven experience across social media, content creation and paid digital marketing
- Strong understanding of TikTok, Instagram, Facebook and emerging social platforms
- Experience managing Meta and other paid digital campaigns and budgets
- Experience building and managing influencer/creator relationships
- Hands-on experience with Shopify and email marketing platforms
- Strong short-form video and content creation skills
- Understanding of digital and e-commerce performance metrics
- Experience with tools such as Canva, Adobe Creative Suite, CapCut or similar
- Self-motivated, highly organized and comfortable managing multiple priorities
Preferred: Experience with CPG, beverage, wellness or lifestyle brands; TikTok Shop; Klaviyo; photography/videography; and new brand or product launches.
Why Join Us
Help shape the digital growth of Pickle Juice and a pipeline of new consumer brands, with the opportunity to build social communities, digital channels and e-commerce capabilities that directly impact the business.
Physical Demands:
- Be able to lift and carry at least 50lb occasionally.
- Standing and walking; bend/stoop, twist neck and torso, reach, hold, grasp, pull, lift and carry.
Compensation and Benefits:
- Hourly rate of $35/hour; Contract 1099 position at a minimum of 6 months with opportunity for hire.
- Hours: Monday – Friday, 8:00am – 5:00pm; 30-40 hours per week.
- Opportunity to grow with a private equity-backed company entering its next phase of expansion.
