You don't want to manage a content calendar and post material written by someone else. You want to uncover the story, capture it, craft it, publish it, and demonstrate its impact. If you require an established framework, a confined scope, or extended planning cycles before going live, this position will feel uncomfortably open-ended. If you adapt quickly, produce authentic content, and understand what families weigh before selecting a school, continue reading.
Prequel builds family confidence through narratives that demonstrate student outcomes when education takes a different approach. This position exists because exceptional education doesn't advance through refined messaging. It advances through tangible evidence: a student's transformative moment, a parent's question addressed, a campus scene documented effectively, a brief video that stops the right family mid-scroll. You will be present in schools, conduct interviews with students and families, convert unstructured moments into compelling content, and let performance metrics guide your next decisions.
This also represents an opportunity to master AI-powered marketing infrastructure while constructing it. You will apply AI for research, initial drafts, refinement, content adaptation, search optimization, and process architecture, but you will not release algorithmically generated filler. Your responsibility is safeguarding precision, tone, and narrative while scaling production. One solid source narrative should transform into a suite of valuable materials across Instagram, LinkedIn, Threads, search platforms, and additional channels.
This is an entry-level position with atypical autonomy. You will not supervise a team or control a paid advertising budget. You will develop credibility, frameworks, and discernment through execution. If you have previously produced content for an actual audience and want your contributions to influence how families find a new model of schooling, submit your application.
What You Will Be Doing
- Produce platform-specific organic materials for Instagram, LinkedIn, Threads, and similar channels, including opening hooks, video scripts, post captions, carousel designs, and short-format video content
- Conduct in-person interviews with students and families at Prequel school sites, then transform unedited conversations into transparent, consent-based stories with compelling evidence
- Capture, compile, refine, and prepare lightweight visual and video resources using widely available tools
- Apply AI technologies to investigate, compose, refine, repurpose, and verify content sets across various channels
- Analyze social media and search performance metrics, then incorporate insights into subsequent content development
What You Won’t Be Doing
- Posting pre-drafted material without accountability for the idea, narrative, execution, or results
- Managing paid advertising initiatives, media purchasing, budget allocation, or paid channel analytics
- Developing strategic presentations that fail to result in published work
- Serving as the lead graphic designer, creative lead, or professional video production team
- Releasing unvetted AI-generated text, redundant caption iterations, or search-engine-stuffed blog posts
Multimedia Journalist Key Responsibilities
This position exists to help Prequel generate greater visibility, credibility, interaction, and qualified family interest through effective organic content.
Basic Requirements
- Portfolio containing a minimum of 5 samples of independently produced social, video, written, or campaign materials
- Demonstrated experience managing content for an authentic audience, including college organizations, student groups, internships, independent projects, personal creator platforms, or small enterprises
- Capacity to autonomously develop concepts, record footage, edit material, and finalize short-form video
- Proficient writing and editing capabilities, evidenced through audience-targeted work samples
- Applied experience with AI within an operational content workflow extending beyond standalone caption generation
- Availability to work full-time based in Arizona and travel frequently to school sites in Arizona and Texas
- Valid authorization to work in the United States
Nice-to-have Requirements
- Recent bachelor's degree in marketing, communications, journalism, media, business, education, or comparable discipline
- Background converting interviews into focused written, photographic, or video narratives
- Familiarity using content performance indicators such as watch duration, saves, shares, comments, profile traffic, or lead inquiries to refine subsequent output
- Knowledge of search-optimized content creation, programmatic SEO approaches, or editorial oversight of AI-produced articles
- Experience designing prompts, frameworks, or basic automation tools for content workflows
About Prequel
Prequel is a group of education brands that help the world's most ambitious kids learn 21st-century life skills by building projects with real-world feedback and impact. Through entrepreneurship and world-class mentors, Prequel helps middle and high school students build critical life skills not taught in school.
We believe that the best way to learn anything is through entrepreneurship.
We take teens from potential to progress. We believe that society underestimates what ambitious teens can achieve.
Starting now, teens can find what they're passionate about and accelerate their careers by getting hands-on experience - instead of waiting to "grow up.”
There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us
This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $20 USD/hour, which equates to $40,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
Crossover Job Code: LJ-5845-US-Tempe-MultimediaJour
