About Grayson Sky
Grayson Sky is a boutique creative and digital marketing agency based in Old City Philadelphia. We develop innovative strategies and campaigns that elevate our clients’ brands and achieve their goals.
Our Core Values are:
- Mentorship
- Data-driven Expertise
- Catalyzation
- Atypical Insight
- Breakthrough Performance
We work with a diverse client portfolio, including personality brands, SaaS platforms, local businesses, nonprofits, and other growing organizations.
Position
Job Title: Social Media Specialist
Location: Philadelphia, PA
Position Type: Full-Time, Hybrid
Qualifications
- 4+ years of professional social media experience.
- Bachelor’s degree in marketing, communications, public relations, social media, or a related field preferred.
- Strong professional experience with TikTok, Instagram, Facebook, LinkedIn.
- Experience managing multiple client accounts and social media calendars.
- Experience building and growing social media pages for different types of brands.
- Experience with Meta Business Suite / Ads Manager, LinkedIn Campaign Manager, TikTok Business tools, and social media management platforms such as Hootsuite.
- Strong understanding of short-form video, social content, audience engagement, analytics, and platform-specific strategy.
- Strong communication, organization, and client-management skills.
Key Responsibilities
- Lead social media strategy and implementation for active clients.
- Develop and manage social media calendars.
- Manage a portfolio of approximately 15–20 active social media clients.
- Develop platform-specific strategies for TikTok, Instagram, Facebook, and LinkedIn.
- Build, optimize, and grow client social media pages.
- Identify opportunities for short-form video, Reels, TikTok content, thought leadership, carousels, and other social-first content.
- Monitor analytics and use performance data to improve strategy, content, engagement, and audience growth.
- Present social media strategies and content calendars to clients.
- Participate in weekly or biweekly client meetings and communicate updates, timelines, and blockers.
- Collaborate with Managing Partners, Project Managers, designers, copywriters, and other team members.
- Ensure all content published on behalf of Grayson Sky and its clients is accurate, appropriate, and aligned with brand strategy.
- Support the growth, recruitment, onboarding, and mentorship of the Social Media team.
Nice to Haves
- Experience with X, Reddit, and Substack.
- Experience developing cross-platform social strategies.
- HubSpot experience for social publishing, audience creation, analytics, and lead attribution.
- Experience with personality brands, SaaS/B2B companies, nonprofits, local businesses, or influencer/creator marketing.
- Experience with paid social media campaigns.
What We’re Looking For
We’re looking for someone who understands that every brand needs a different social strategy.
You should be comfortable developing TikTok content for a personality brand, LinkedIn thought leadership for a SaaS company, Instagram and Facebook strategy for a local business, or engagement campaigns for a nonprofit.
You should be creative, data-driven, organized, comfortable working with clients, and able to turn social media insights into action.
Equal Opportunity Employer
Grayson Sky is an inclusive workforce where everyone belongs. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Grayson Sky is an Equal Opportunity Employer and prohibits discrimination or harassment based on legally protected characteristics.
