Social Media Growth & Content Marketing Specialist
Are you passionate about building brands—not just managing social media accounts?
We're looking for a creative, results-driven Social Media Growth & Content Marketing Specialist to lead the growth of our digital presence. This is an opportunity for someone who has successfully grown social media audiences, increased engagement, and created content that drives measurable results.
We're looking for someone who can demonstrate success through metrics such as:
- Grew Instagram followers by 50%+
- Increased LinkedIn engagement by 50%+
- Built a TikTok presence from the ground up
- Significantly increased reach, impressions, website traffic, donations, or community engagement through social media campaigns
- If you're energized by storytelling, content creation, analytics, and building engaged online communities, we'd love to hear from you.
What You'll Do
- Own and execute the organization's social media strategy across Facebook, Instagram, LinkedIn, X, and emerging platforms.
- Develop engaging photo, video, graphic, and written content that tells compelling stories and strengthens brand awareness.
- Drive measurable growth in followers, engagement, reach, and overall digital presence.
- Capture on-site content throughout the Greater Philadelphia area by visiting various program locations and events.
- Plan and execute social media campaigns that increase awareness, community engagement, volunteer participation, and donor support.
- Monitor analytics, identify trends, and optimize content using data-driven insights.
- Collaborate with internal leadership and program teams to highlight impactful stories across the organization.
- Maintain a consistent brand voice and visual identity across all digital channels.
- Stay current on emerging social media trends, platform updates, and best practices to continuously improve performance.
What We're Looking For
- 2–5+ years of experience in social media marketing, digital marketing, content creation, or a related field.
- Proven track record of growing social media audiences with measurable results.
- Experience managing multiple social platforms, including Facebook, Instagram, LinkedIn, TikTok, and X.
- Strong photography, videography, copywriting, and storytelling skills.
- Experience creating short-form video content and engaging social campaigns.
- Comfortable analyzing social media metrics and translating data into strategy.
- Experience with Canva, Adobe Creative Suite, or similar creative tools.
- Strong organizational skills with the ability to manage multiple projects and deadlines.
- Comfortable traveling locally several times each week to capture authentic content.
- Bachelor's degree in Marketing, Communications, Digital Media, or related field preferred (equivalent experience considered).
Bonus Points If You Have
- Built or significantly scaled a company's social media following.
- Created viral or high-performing campaigns.
- Experience in nonprofit, healthcare, education, or mission-driven organizations.
- A strong personal or professional social media portfolio that showcases your work.
