Social Media Marketing Specialist

Norvoc Bioscience • Full-time • Irvine, CA, US • $80k - $100k / year • 3d ago

RESPONSIBILITIES

Identify, vet, and build relationships with relevant KOLs/influencers aligned with brand positioning and target audience
Own end-to-end KOL campaign management: outreach, contract negotiation, briefing, content approval, and performance tracking
Serve as the primary point of contact for KOLs, ensuring timely communication, deliverable schedules, and payment coordination
Coordinate cross-functionally with PR, product, and legal teams to ensure KOL content is compliant and on-brand
Measure and report KOL campaign ROI (engagement, reach, conversions, sentiment) and refine partnership strategy based on results
Maintain a KOL database/CRM tracking relationship status, past collaborations, and performance history
Develop and execute social media strategies aligned with business objectives, including editorial calendars and campaign planning
Create and curate content (text, images, video) tailored to each platform and audience
Manage community engagement — responding to comments, DMs, and fostering follower relationships

Typical Qualifications

Bachelor's degree in marketing, communications, PR, or related field
2+ years of experience in social media marketing, with prior KOL/influencer management experience strongly preferred
Strong negotiation, relationship-management, and communication skills — critical given the elevated KOL focus
Familiarity with SEO and basic design tools (Canva, Photoshop) a plus

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