About Us
Alleyoop is redefining what “getting ready” means. We make multifunctional makeup — products that pull double and triple duty — so a routine that used to take 30-60 minutes can shrink to under 10. We built the brand for women who refuse to choose between looking put-together and getting their morning back.
The Opportunity
We’re in a stage of major retail expansion — Ulta, Olive Young, and another major retailer soon to be announced — and we’re looking for a Senior Social Media Manager to lead how Alleyoop shows up everywhere our community lives: Instagram, TikTok, and whatever’s next.
You’ll own social strategy end-to-end — the content calendar, campaign ideation, copy and captions, creator sourcing, community leadership, and reporting — managing a Social Media Coordinator and video editor to bring it all to life. You’ll also work directly with our Founder & CEO, and partner across Growth, Affiliate, and Content to make sure social ladders up to the bigger brand and business goals.
This is a hands-on role: you’ll ideate the campaign, brief the shoot, edit the content, and be in it day-to-day. We need someone who can be just as strategic as they are hands-on — with real opportunity to grow your scope and responsibility as you prove yourself and the brand scales.
What You’ll Own
Strategy & Content
• Own the social media strategy and content calendar across Instagram, TikTok, and emerging platforms
• Write all copy and captions, and ideate campaigns from concept through execution
• Brief and direct video editing and design work to bring campaigns to life
• Align social content with key retail moments (Ulta, Olive Young, and beyond) alongside DTC priorities
• Analyze what’s working (and what’s not) across platforms and adjust strategy accordingly
Community & Culture
• Build and nurture an engaged, loyal community across every platform
• Source and manage relationships with content creators and influencers
• Represent the brand at shoots, events, and community activations
Cross-Functional Leadership
• Manage our Social Media Coordinator and video editor to bring campaigns to life
• Work directly with our Founder & CEO on content strategy and brand storytelling
• Report on social performance and learnings to leadership on a regular cadence
• Partner with Growth on affiliate, TikTok Shop, and digital flywheel initiatives
• Collaborate cross-functionally so social strategy supports broader brand and business goals
• Bring audience signals and cultural observations back to the business to inform content, product, and brand decisions
You Are
• A strategic thinker who’s just as comfortable being hands-on — editing, creating, and executing day-to-day
• Someone who sees this as a growth opportunity — excited to expand your scope and responsibility as you prove yourself
• Someone who reads platform trends and human psychology — you know why a hook works, not just that it does
• Excited by the idea of growing with a brand and learning how every other part of the business works
• Type A and detail-oriented, just as comfortable writing a caption as briefing a shoot
• You take ownership — you don’t wait to be told what’s next, and you make the work better by being in the room
Qualifications
• 5+ years of social media experience with a consumer brand, ideally in beauty or a related category
• Experience mentoring or managing junior team members, freelancers, or creators is a plus
• Proven ability to build and execute a cross-channel content strategy that drives real growth
• Strong copywriting and community management instincts
• Strong with social analytics tools (e.g. Dash Social, Sprout Social) to guide strategy, and comfortable with creative tools (Canva, CapCut, Figma)
• Based in Los Angeles, with the ability to work in-person several days per week (photoshoots, events, meetings with founders)
Why You Should Join Us
• We value culture as much as results — we want a leader who inspires the team, not just directs it.
• We’re a high-energy, creative team that pushes each other to be the best version of ourselves every day.
• Like our products, we’re ambitious, overachieving, and always juggling more than one thing at once.
• Competitive compensation and the opportunity to significantly influence the future of the brand
• Direct access to the founders and real ownership over our social and community strategy — your fingerprints will be on everything customers see across our channels
• Flexible PTO policy
• Generous medical benefits
Alleyoop is dedicated to promoting diversity, multiculturalism, and inclusion and is proud to be an equal opportunity employer. We recruit, employ, train, compensate and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and any other protected status as required by applicable law. We strive to be a place where a diverse mix of talented people want to come, stay and do their best work!
