Marketing Coordinator (Brand & Social Media)
Location: Santa Clarita, CA (On-Site)
Job Type: Full-Time
Department: Marketing
Reports To: Director of Marketing / Creative Director
About Us
We are a premier luxury landscaping and outdoor living design company specializing in high-end residential estates and custom outdoor environments throughout Southern California. From award-winning landscape architecture to bespoke outdoor kitchens, pools, lighting, and entertainment spaces, we transform properties into extraordinary outdoor experiences.
Our reputation is built on exceptional craftsmanship, innovative design, and white-glove client service. We're looking for a creative, organized, and highly motivated Marketing Coordinator to help elevate our brand presence and tell the story behind our stunning projects.
Position Summary
The Marketing Coordinator (Brand & Social Media) is responsible for executing marketing initiatives that strengthen our luxury brand while showcasing our portfolio across digital platforms. This role combines social media management, content creation, brand storytelling, event support, and marketing coordination to engage prospective clients and reinforce our position as a leader in luxury landscape design.
The ideal candidate has a refined design aesthetic, excellent organizational skills, and a passion for luxury homes, architecture, landscape design, and digital marketing.
Key Responsibilities
Brand Management
- Maintain and uphold consistent brand standards across all marketing channels.
- Assist in developing and executing integrated marketing campaigns that support business growth.
- Coordinate the creation and production of marketing collateral, including brochures, project portfolios, presentations, signage, and branded materials.
- Ensure all visual assets align with the company's premium brand identity.
- Collaborate with designers, project managers, and leadership to showcase completed projects and company milestones.
Social Media & Digital Marketing
- Develop, schedule, and publish engaging content across Instagram, Facebook, Pinterest, LinkedIn, TikTok, and YouTube.
- Create monthly social media content calendars aligned with seasonal campaigns and project completions.
- Write compelling captions that reflect the company's luxury brand voice.
- Monitor social media engagement and respond professionally to comments, direct messages, and reviews.
- Identify trends and opportunities to increase brand awareness and audience engagement.
- Grow the company's online presence through strategic storytelling and community engagement.
Content Creation
- Capture high-quality photography and video content from job sites, completed projects, showroom displays, company events, and behind-the-scenes activities.
- Produce engaging short-form videos, Instagram Reels, and other digital content highlighting craftsmanship, design inspiration, and client transformations.
- Edit photos and videos for social media, website, email marketing, and advertising campaigns.
- Coordinate professional photography and videography when needed.
Marketing Coordination
- Assist with email marketing campaigns and customer relationship marketing initiatives.
- Coordinate participation in home shows, industry events, community partnerships, and networking opportunities.
- Manage marketing project timelines and coordinate with internal teams and external vendors.
- Maintain digital asset libraries and marketing materials.
- Support website updates, blog content, and SEO initiatives.
Analytics & Reporting
- Monitor marketing performance using analytics platforms and social media insights.
- Prepare monthly reports tracking audience growth, engagement, website traffic, lead generation, and campaign performance.
- Recommend strategies to improve marketing effectiveness and return on investment.
Qualifications
Required
- Bachelor's degree in Marketing, Communications, Business, Public Relations, Graphic Design, or a related field.
- 2–4 years of experience in marketing, social media management, or brand marketing.
- Strong knowledge of Instagram, Facebook, Pinterest, LinkedIn, TikTok, and YouTube.
- Exceptional written and verbal communication skills.
- Excellent organizational and project management abilities.
- Strong attention to detail and commitment to producing high-quality work.
- Ability to manage multiple projects in a fast-paced environment.
Preferred
- Experience working in luxury home services, landscaping, architecture, interior design, construction, hospitality, or real estate.
- Experience using Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Familiarity with Meta Business Suite, Google Analytics, Google Business Profile, and email marketing platforms.
- Basic photography, videography, and video editing experience.
- Knowledge of SEO, content marketing, and paid social advertising.
Desired Skills
- Strong visual storytelling abilities and an eye for luxury aesthetics.
- Passion for landscape architecture, outdoor living, home design, and premium lifestyle brands.
- Creative thinker with a proactive approach to problem-solving.
- Highly organized with exceptional time management skills.
- Collaborative team player who thrives in a dynamic environment.
- Professional, polished, and client-focused demeanor.
