About Geraci LLP
Geraci LLP is a leading law firm serving the private lending and real estate finance industry nationwide. In addition to legal services, the firm produces high-level educational conferences, networking experiences, certification programs, and industry events designed specifically for private lenders, brokers, fund managers, mortgage professionals, and real estate investors.
We are seeking a strategic, results-driven Marketing Director to lead marketing strategy and execution across our growing portfolio, including our conference and events division (Elevate, Activate, and future Geraci conference brands) as well as firm-wide brand and demand-generation initiatives. This is a remote, U.S.-based role for a marketing leader who understands the private lending industry and can build and manage a high-performing marketing function.
Job Summary
We are seeking a dynamic and visionary Marketing Director who will own the marketing strategy, team, and budget across conference marketing, brand growth, digital demand generation, and sponsorship/exhibitor marketing. The ideal candidate is a strategic thinker with hands-on execution ability, has led marketing teams before, and brings direct experience marketing to the private lending or alternative lending space. This is a leadership role: we're looking for someone who can set direction, manage direct reports and agency partners, and be a trusted marketing voice at the leadership table.
Responsibilities
Marketing Strategy & Leadership
- Own and drive the overall marketing strategy for Geraci LLP, including brand, digital, content, and events marketing
- Build, mentor, and manage a growing marketing team, along with external agencies and freelance partners
- Set and manage the marketing budget, allocating spend across channels for maximum ROI
- Report on marketing performance and strategic recommendations directly to firm leadership
Conference & Event Marketing
- Develop and execute comprehensive marketing campaigns for Geraci conferences and events, including Elevate and Activate
- Drive attendee registrations, sponsorship sales, and exhibitor engagement through integrated marketing campaigns
- Oversee launch campaigns, countdowns, promotions, and post-event marketing
- Direct email marketing, social media strategy, paid advertising, and retargeting campaigns
Industry Relationship & Partnership Development
- Leverage industry knowledge and relationships to increase brand visibility and event attendance
- Build strategic partnerships with lenders, mortgage companies, funds, service providers, and media outlets
- Coordinate speaker outreach, sponsor relationships, and cross-promotional opportunities
Brand & Content Strategy
- Position Geraci LLP and its conference brands as industry-leading educational and networking resources
- Oversee content strategy across podcasts, video, newsletters, and social channels
- Ensure consistent, high-quality brand messaging across all platforms and touchpoints
Analytics & Reporting
- Track and report on campaign performance, ticket conversions, sponsorship ROI, and audience growth
- Use data and attendee insights to continually refine marketing strategy
- Present performance metrics and strategic recommendations to firm leadership
Skills
- Minimum 2 years of marketing experience within the private lending, mortgage, real estate finance, or alternative lending industry
- Minimum 5 years of overall marketing experience, including experience leading marketing campaigns or teams
- Proven experience marketing conferences, events, or educational programs
- Experience with social media marketing, email campaigns, CRM systems, and digital advertising
- Strong leadership, communication, and organizational skills
- Ability to manage multiple projects and priorities in a fast-paced environment
- Willingness to travel for conferences and industry events
- Must be based in the United States (fully remote role)
Preferred
- Experience with conference sponsorship sales or exhibitor management
- Familiarity with HubSpot, LinkedIn campaigns, Swapcard, Canva, and SocialPilot
- Experience working with luxury or high-end professional brands
- Video marketing and podcast promotion experience
- Existing relationships and network within the private lending space
- Minimum 2 years of marketing experience within the private lending, mortgage, real estate finance, or alternative lending industry
- Minimum 5 years of overall marketing experience, including experience leading marketing campaigns or teams
- Proven experience marketing conferences, events, or educational programs
- Experience with social media marketing, email campaigns, CRM systems, and digital advertising
- Strong leadership, communication, and organizational skills
- Ability to manage multiple projects and priorities in a fast-paced environment
- Willingness to travel for conferences and industry events
- Must be based in the United States (fully remote role)
Preferred
- Experience with conference sponsorship sales or exhibitor management
- Familiarity with HubSpot, LinkedIn campaigns, Swapcard, Canva, and SocialPilot
- Experience working with luxury or high-end professional brands
- Video marketing and podcast promotion experience
- Existing relationships and network within the private lending space
What We Offer
- Opportunity to lead marketing for one of the fastest-growing brands in private lending
- High-visibility leadership role with direct industry impact
- Fully remote flexibility with a collaborative, entrepreneurial team
- Travel opportunities and industry networking access
Upon your application, please submit:
- Resume
- Cover Letter
- LinkedIn Profile
- Examples of conference, event, or brand marketing campaigns you have led
- Industry references or examples of private lending industry involvement
Join us as a Marketing Director if you’re passionate about crafting innovative strategies that inspire audiences worldwide! Bring your technical proficiency, creative flair, and leadership skills to a role where your impact will be felt across all facets of our brand’s growth journey!
Pay: $130,000.00 - $150,000.00 per year
Work Location: Remote
