Social Media & Music Promotion Assistant — Indie Artist "SeauLoud"

SeauLoud • Part-time • Berkeley, California, United States • $23 - $26 / hour • 19h ago

Job Summary

SeauLoud (pronounced "So Loud"), found on instagram: @seauloud, online: seauloud.com, is an independent Indie/shoegaze artist drawing on influences like The Cure, My Bloody Valentine, Moby, The Verve, Slowdive, indie pop, shoegaze, and ambient music. We're looking to add a creative, music-obsessed team member who can help grow the project's reach — someone who lives and breathes this sound and genuinely gets why a wall of reverb and a good melody can hit harder than anything else.

This is a hands-on, part-time role covering content creation, artist promotion, and industry outreach. You'll be working directly with the artist to shape how the music reaches new listeners.

Duties

Edit & post Reels/short-form video — cut clips from raw performance, studio, and behind-the-scenes footage into scroll-stopping Instagram/TikTok content, with an eye for pacing, beat-sync, and mood
Grow Spotify listenership — this is a major focus of the role. You should know how to build streams and followers the right way: driving save rate and repeat listens (not just raw plays), optimizing release strategy and pre-saves, growing an engaged fanbase, and understanding how Spotify's algorithm actually rewards artists
Manage social posting — schedule and publish content across Instagram (and other platforms as needed), keeping a consistent visual and tonal identity, grow monthly followers
A&R outreach — help identify and contact A&R contacts, labels, and industry connections that make sense for this sound
Playlist pitching — pitch songs to Spotify editorial curators, independent playlist curators, and blogs/publications aligned with the genre
General music promotion — support release rollouts, community engagement (Reddit, genre forums, music blogs), and other promo strategy as opportunities come up

Qualifications

Proven experience in social media management across multiple platforms with a strong understanding of social media content creation and marketing strategies.
Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and video editing tools for media editing purposes.
Familiarity with social listening tools like Hootsuite or Buffer for monitoring brand reputation and industry trends.
Knowledge of SEO best practices, Google Analytics, web analytics, and marketing online analytics for performance monitoring.
Excellent written communication skills with the ability to craft engaging content tailored for diverse audiences.
Strong relationship management skills to collaborate effectively with team members, media contacts, and industry partners.
Ability to analyze data from social media platforms and adjust campaigns accordingly for optimal results.
Passion for indie music culture combined with a proactive attitude toward digital marketing innovation.
Prior experience with Facebook Advertising campaigns or other paid digital advertising is a plus but not required.

Who We're Looking For

A genuine appreciation for the genre is essential. You should already listen to and love artists like The Cure, My Bloody Valentine, Moby, Brian Eno, The Verve, Slowdive, New Order and similar indie pop/shoegaze/ambient acts — this isn't a "learn it on the job" requirement
Experience editing short-form video content (Reels, TikTok) — bonus points for music-specific editing and beat-syncing skills
Familiarity with Instagram's algorithm and platform mechanics
Some understanding of the music industry landscape: playlist pitching, A&R relationships, and release strategy
Self-motivated, organized, and comfortable working independently with an artist/small team
Strong communication skills for outreach and pitching

Nice to Have

Prior experience working with independent musicians or a record label/PR background
Existing contacts in playlist curation, blogs, or A&R
An eye for the aesthetic language of 4AD/Factory Records/Rough Trade-style visual branding

Details