Digital Marketing Specialist (Part-Time | Contract-to-Hire)
About the Role
Our client, a growing startup in the industrial labeling and packaging equipment industry, is seeking a hands-on Digital Marketing Specialist to build and execute marketing initiatives from the ground up. This role offers the opportunity to work directly with leadership, shape the company's brand, and contribute to business growth, with strong potential to convert to a full-time position.
Responsibilities
- Manage digital marketing campaigns across multiple channels
- Create and manage LinkedIn content and community engagement
- Produce marketing videos for social media, web, and promotional campaigns
- Maintain and update the company website in WordPress, including basic front-end edits
- Write marketing copy for websites, email campaigns, and promotional materials
- Execute email marketing campaigns using Salesforce Marketing Cloud or a similar platform
- Develop marketing collateral including brochures, flyers, and sales materials
- Support marketing efforts for product launches and industry trade shows
- Utilize Adobe Creative Suite and AI tools to create engaging content
Qualifications
- 3+ years of hands-on digital marketing experience
- Current experience in a similar digital marketing role
- Strong LinkedIn, content creation, copywriting, and video editing skills
- WordPress experience required; front-end website editing experience preferred
- Proficiency with Adobe Creative Suite
- Experience with AI marketing tools
- Salesforce Marketing Cloud or similar email platform experience preferred
- B2B marketing experience within industrial equipment, manufacturing, packaging, or labeling industries strongly preferred
