Digital Marketing Specialist (Part-Time to start)
Location: Fort Mill, SC (Onsite)
Schedule: Monday–Thursday | 10:00 AM–2:00 PM (15–20 hours/week)
Start: ASAP
Duration: Contract with strong potential for contract-to-hire
About the Opportunity
We're partnering with an exciting startup in the industrial labeling and packaging equipment industry that launched in late 2025 and is looking for a hands-on Digital Marketing Specialist to help build its marketing presence from the ground up.
This is an excellent opportunity for someone who enjoys wearing multiple hats, thrives in a startup environment, and wants to make a direct impact on a growing business. You'll work closely with leadership to develop creative marketing strategies, increase brand awareness, and support business growth.
This position is onsite Monday through Thursday from 10:00 AM–2:00 PM in Fort Mill, SC, with the possibility of transitioning to a hybrid schedule after training and ramp-up.
What You'll Do
- Own and manage the company's digital marketing initiatives from concept through execution
- Create, schedule, and manage engaging LinkedIn content, including community engagement
- Develop digital marketing campaigns across multiple channels
- Create and edit marketing videos for social media, website, and promotional campaigns
- Update and maintain the company website using WordPress
- Assist with front-end website edits and enhancements
- Support the marketing launch and promotion of the company's proprietary cost calculator tool
- Write compelling marketing copy, website content, email campaigns, and promotional materials
- Execute email marketing campaigns using Salesforce Marketing Cloud or a similar platform
- Develop marketing collateral including flyers, brochures, press releases, and sales materials
- Support planning and promotion for an industry trade show in September, including pre-event marketing campaigns
- Utilize Adobe Creative Suite and AI-powered marketing tools to create engaging content
What We're Looking For
- 3+ years of digital marketing experience in a similar hands-on marketing role
- Experience managing social media, especially LinkedIn
- Strong copywriting and content creation skills
- Experience creating and editing marketing videos
- WordPress experience required
- Front-end website editing experience
- Proficiency with Adobe Creative Suite
- Experience using AI tools for content creation and video production
- Experience with Salesforce Marketing Cloud or similar email marketing platforms preferred
- Experience marketing industrial equipment, manufacturing, packaging, labeling, or related B2B products is highly preferred
- Must currently be working in a similar digital marketing position
Preferred Qualifications
- Experience marketing industrial labeling or packaging equipment
- Spanish fluency is a major plus, as the company is expanding into the South American market
- Trade show marketing experience
- Experience working in a startup or small business environment
Ideal Candidate
We're looking for someone who:
- Is highly creative and full of new ideas
- Enjoys building marketing programs from scratch
- Takes initiative without needing constant direction
- Thrives in a fast-paced startup environment
- Is adaptable, collaborative, and open to feedback
- Wants to make a visible impact on a growing company
