Social Content Strategist 海外社媒内容策略专家
关于我们
MachinePulse 是一家 AI-Native、全球化的创业公司，致力于打造全球最好的生活体验 AI 助手。我们的第一款产品 Karpo 从全球本地生活发现切入，帮助用户更好地发现餐厅、活动、派对、城市探索等真实生活体验。团队来自顶尖 AI 应用团队及 TikTok、Amazon、PayPal、Keeta 等全球领先的互联网公司，已获得顶级投资机构持续下注，融资超亿元。
岗位职责
- 制定内容策略与架构 (Content Pillars)：围绕 Karpo 的纽约冷启动目标，负责阶段性内容和增长 Campaign 策划。确立核心 Content Pillar，制定主题包装、传播钩子及内容分发路径。
- 把控最高标准的内容质感：作为品牌审美的“守门人”，拒绝流水线式的“探店”内容。凭借极强的共情能力和对热点的抓取力，确保产出的每一条内容都具备高质感与高传播潜力。
- 外部团队对接与管理：统筹并管理外部社媒代运营团队及 KOC/KOL。为他们提供极其明确的 Brief（包括目标用户、核心叙事、视觉标准等），并严格审核最终交付的社媒内容。
- 线下深度绑定 Co-work：与业务负责人无时差线下深度协作（“我走到哪，你就跟到哪”），深入纽约本地各类体验与活动现场，随时碰撞灵感并转化为内容策略。
- 内容资产结构化沉淀：将非标的城市生活体验拆解成可长期复用的结构化资产，如 Map、List、Host story、recap 及 UGC collection，反哺产品与官网。
- 数据驱动内容迭代：跟踪曝光、转化、目标人群增长及品牌调性完成度，把在社媒验证过的话题和用户需求反哺给产研和下一轮策划。
任职要求
- 极度敏锐的北美网感：不强制要求是在美土生土长或英语母语者，但必须对北美本地文化、Gen-Z Slang、社媒热点趋势有刻在骨子里的了解，对“什么是好内容/坏内容”有极其明确的判断力。
- KOL级别的审美与共情力：自带“小网红”质感或具备同等的内容把控力。懂受众心理，能精准捕捉纽约 Lifestyle 的精髓，而非生搬硬套竞品套路。
- 扎实的策略与统筹能力：3 年及以上内容平台、品牌内容或海外增长经验。能在战略方向下独立产出创意方案，并将其拆解为可落地的执行 SOP 和指标。
- 出色的跨团队协作力：能与上海产研/运营团队、纽约本地执行团队以及外包内容团队高效协同。
加分项
- 拥有美国 Local 组织经历：学生时代深度参与过美国大学的 Varsity (校队)、兄弟会/姐妹会 (Greek Life) 或其他核心本土学生组织。
- 自带社媒成功案例：本身是高质量的社媒博主（例如类似 Sage Taber 的质感），或全职操盘过高调性出海品牌/欧美本土品牌的社媒矩阵。
- 熟悉 AI 参与内容生产的工作流，对小红书、TikTok、Instagram 等平台的内容分发机制有深入实操经验。
About Us
MachinePulse is an AI-native, global startup committed to building the world's best AI assistant for life experiences. Our first product, Karpo, starts with global local discovery, helping users better discover restaurants, events, parties, city exploration, and other real-world experiences. Our team comes from leading AI application teams and global internet companies including TikTok, Amazon, PayPal, and Keeta. We have secured continued backing from top-tier investors, with tens of millions of dollars in funding.
Responsibilities
- Define Content Pillars & Strategy: Lead the stage-by-stage content and growth campaigns for our NYC cold start. Build the core content pillars, narrative hooks, and distribution paths for Karpo.
- Curate the Aesthetic & Vibe: Act as the ultimate gatekeeper for our content quality. We don’t want generic "store-tour" vlogs; we need someone with a micro-influencer's eye who can spot trends, empathize with the audience, and guarantee top-tier aesthetic execution.
- Manage External Agencies & Creators: Oversee outsourced social media teams and local creators. Provide them with crystal-clear briefs (target audience, core narrative, visual standards) and approve the final output to ensure it aligns with our brand identity.
- Offline Shadowing & Deep Co-working: Work in tandem with the business lead on the ground in NYC with zero time difference ("where I go, you go"). Dive deep into the local scene, brainstorm on the fly, and translate offline experiences into immediate content strategies.
- Build Structured Content Assets: Break down subjective city experiences into long-term, scalable content assets—like Maps, Lists, Host stories, and UGC collections—to feed both our social channels and the AI product.
- Data-Driven Iteration: Track campaign performance, focusing on reach, target audience growth, and brand consistency. Use winning formulas validated on social media to guide our next-gen product features.
Requirements
- Deep Cultural Fluency: You do NOT need to be a US-born native speaker, but you MUST have an intricate understanding of North American culture, Gen-Z slang, and current social media trends. You need an instinctual radar for what makes content "good" vs. "cringe."
- Influencer Taste & Empathy: You possess a creator’s intuition. You know how to craft a vibe, tell a compelling story, and tap into the specific lifestyle niches of NYC without making it feel like a corporate ad.
- Strategic & Executional Excellence: 3+ years of experience in content strategy, brand content, or overseas growth. You can independently generate creative concepts and break them down into actionable briefs, resources, and KPIs.
- Flawless Collaboration: Ability to seamlessly bridge the gap between our local NYC execution team, the Shanghai product/ops team, and external creative agencies.
Bonus Points
- Local Student Org Experience: You were heavily involved in Varsity sports, Greek Life (Fraternities/Sororities), or other hyper-local US student organizations during your college years.
- Proven Social Receipts: You have your own high-quality social media presence (think Sage Taber aesthetics), or you've successfully managed the official accounts for culturally relevant fintech/lifestyle brands.
- Deeply familiar with using AI tools for content generation and highly experienced with the algorithms of TikTok, Instagram, Reddit, and Xiaohongshu.
