Reports to: Marketing Director
Hours: Full-Time
Salary: Commensurate with experience
Benefits include: Paid holidays, vacation, and sick time, flexible work hours, casual work environment, Simple IRA match, company bonus structure, health insurance stipend, life insurance benefits, and a downtown Grand Rapids office with free parking.
The RoleThe Content Producer's core job is to write. Specifically, 80% of this role is copywriting and content creation: blogs, emails, web copy, ads, and social content for a portfolio of B2B clients. Not "writing" for its own sake. But content that earns attention, builds mental availability, and connects to pipeline growth.
The other 20% of your work spans content strategy support, editorial planning, and cross-team coordination. This is a production role with a strategic backbone, not the other way around.
This is an AI-native role. We leverage generative AI as a core production tool within the writing process. But we’re not looking for an AI engineer. Or someone who simply delegates all of their writing to a tool. We’re looking for someone who understands how to get high-quality, on-brand output that will engage a target audience. And knows how AI fits into that workflow.
Key Responsibilities- Write, edit, and proofread copy across formats: blogs, email sequences, website copy, ads, social media, and landing pages
- Translate creative briefs and brand positioning into compelling, on-voice copy for diverse B2B industries
- Create content aligned to where the buyer is in their journey with an understanding of how it drives pipeline
- Ensure consistency in brand voice, tone, and messaging across all digital touchpoints
- Apply standard SEO and AEO principles and keyword research to optimize content for organic visibility
- Write cold emails, nurture sequences, and direct response copy that convert without feeling like spam
- Use Claude daily as a production partner for topic extraction, drafting, repurposing, and quality control
- Work within structured Claude Projects using pre-loaded brand, ICP, and strategy context to maintain consistency across clients
- Support content strategy development and maintain editorial calendars using 1 Bold Step processes and templates
- Monitor trending topics relevant to client industries and flag opportunities for content expansion
- Participate in weekly sprint and planning meetings with clients under the Agile Marketing method
- Hold clients and team members accountable (kindly) to the project plan and content schedule
What You BringMust-Haves
- 3+ years of B2B content writing experience across blogs, emails, web copy, ads
- A portfolio that shows range: long-form and short-form, multiple industries, multiple voices
- Demonstrable AI literacy: you use Claude or ChatGPT regularly in your workflow and can speak concretely about how
- Strong editorial judgment: you know when something isn't good enough and can articulate why
- Reliable, self-directed, and comfortable working asynchronously in a remote team
- Experience writing for technology, professional services, or industrial B2B sectors
- Familiarity with Agile marketing workflows (sprint planning, Asana or similar)
- SEO fundamentals: keyword research, search intent, on-page optimization
Not Required
- Agency background (valuable, not essential)
- Experience with HubSpot or specific marketing automation platforms
- Design skills
How We Work1 Bold Step is a growth marketing agency that helps B2B leaders scale by becoming their fractional marketing department. In other words, we become an extension of their organizations, minus the overhead. Our team works remotely, operates in weekly sprints, and is built around sharp strategy and clean execution.
You'll work across a portfolio of clients, each with their own marketing goals, voice, and execution plan. The team is small. Ownership is real. Quality is non-negotiable.
