SOCIAL MEDIA MANAGER
HeartStamp Inc. | Remote (US) | Full-Time / Contract | Recently launched Startup
*50-55 hour per week *
*$65K to $72K + equity
HeartStamp is an AI-powered greeting card and invitation platform reinventing how people send heartfelt moments. Beautifully printed, hyper-personalized cards created with generative AI. We're live nationwide and scaling fast. We need a hands-on social operator to own organic across every channel, partner with our paid advertising specialist, and turn our platform into daily content people stop scrolling for.
Our core audience is millennial moms and gen-z gift-givers who care about meaningful, personal moments. Birthdays, holidays, Mother's Day, baby showers, and every occasion in between. You'll need to understand this audience deeply and know where they live online,
What You'll Own:
* Organic social across Instagram, TikTok, Pinterest, Facebook, Threads, and X. You create, schedule, publish, and engage daily.
* Content creation using our own platform: you'll use HeartStamp to design cards and invitations as social content, showcasing the product in the wild.
* Collaboration with our contracted graphic designer and creative lead on ideation and production of carousels, short-form video, and feed posts.
* UGC creator and AI video producer outreach: identify, recruit, brief, negotiate, and manage micro-influencers, UGC creators, and AI video talent. Track deliverables and ROI. Build and maintain the creator database.
* Pinterest strategy: pin creation, board strategy, seasonal content planning. Critical discovery channel for our audience.
* Content pillar ideation: define and evolve the editorial framework that holds our feeds together.
* Commenting and follow strategy: drive community growth through proactive engagement, not just posting and ghosting.
* Community management: represent HeartStamp authentically on Reddit, forums, and niche communities. Monitor mentions and sentiment.
* Scheduling and publishing across platforms using tools like Iconosquare, Sprout Social, Later, or equivalents.
* Weekly organic performance reports: what's working, what's not, what we're changing next week.
* Creator analytics and management through Insight IQ and similar tools.
* Tight collaboration with our paid advertising specialist so organic and paid amplify each other.
You Should Have:
* 3 to 6 years hands-on social media execution (not just strategy, you've pressed publish thousands of times)
* Strong copywriting: ad headlines, captions, video scripts, push notifications. Fast, punchy, on-brand.
* Fluency in Adobe Creative Suite, Canva, and CapCut Pro
* Working knowledge of AI creative tools: GPT Image, Nano Banana (Gemini 3 Image), and a willingness to experiment with whatever ships next month
* Experience with social management and analytics platforms (Iconosquare, Sprout Social, Later, Buffer, native platform dashboards)
* Creator and influencer management chops with a track record of measurable ROI
* Pinterest fluency: you understand it as a discovery engine, not "another social channel"
* Self-starter who ships fast, iterates on data, and doesn't wait for perfection
* Portfolio of past campaigns with real KPIs, not just pretty screenshots
Bonus Points:
* Experience with Eleven Labs (AI voice) and Seedance (AI video) or similar generative video tools
* Startup or early-stage experience where you built social from scratch
* D2C, ecommerce, gifting, stationery, or occasion-driven commerce background
* Experience marketing to millennial moms or the gifting audience
* AI tools fluency beyond the basics*
The Real Talk:
* We launched a few weeks ago and we're in the messy, exciting early innings of scale. We need scrappy and brilliant. Long hours, fast decisions, and a small team that ships every week. You will not be a 9-to-5'er clocking in and out. In return, you get equity, autonomy, and a front-row seat to building something that matters. You'll be part of history with us.
* 90-Day Review:
* We evaluate fit and performance at 90 days with clear, mutually agreed KPIs set in your first two weeks. No surprises, no guesswork.
How to Apply
-Immediate hire.
-Target start date no later than June 1, 2026. Hiring decisions the week of May 25
Please Apply on LinkedIn AND send to careers@heartstamp.com.
Be sure to include:
* Resume
* Brief cover letter (please, no AI-generated cover letters, we can tell)
* Portfolio of past work and content you've personally created
* 2 to 3 specific KPIs from past campaigns
* Be prepared to provide at least 2 solid professional references
