Job Title: Marketing & Business Development Specialist, Track Experience
Duration: 12 Months Contract
Location: Carson, CA 90745
Pay Rate: $35.00 - $40.87 hourly
JOB SUMMARY
• Integrated Marketing Strategy & Execution — Develop and execute the annual marketing plan across paid media, social, CRM, PR, and driving.com to drive awareness and conversion at both PTX locations; partner with marketing, brand, and digital teams to ensure alignment with broader brand standards
• Demand Generation & Conversion — Own the customer acquisition funnel from awareness through booking; optimize landing pages, paid campaigns, email journeys, and retargeting strategies to improve lead quality and conversion rates
• Content & Creative — Lead the development of program collateral, video assets, photography, social content, and digital advertising; manage creative agencies, freelance contributors, and on-site content capture during events
• Social Media & Community — Manage PTX's organic social presence across platforms; develop content calendars, engage with the enthusiast community, and identify influencer and ambassador opportunities
• CRM & Lifecycle Marketing — Partner with the CRM team to build and execute customer journeys for prospects, past participants, and qualified leads; develop segmentation strategies that drive repeat bookings and program upsell
• PR & Earned Media — Identify and pursue editorial opportunities with automotive, lifestyle, and business media; coordinate press hosting at race weekends and program events
Qualifications:
• 4+ years of experience in marketing, brand, or business development roles, ideally with exposure to experiential, automotive, motorsport, luxury, or lifestyle brands
• Demonstrated success driving customer acquisition and conversion through integrated marketing campaigns
• Track record of identifying and developing partnerships or B2B opportunities is strongly preferred
• Familiarity with marketing analytics tools and ability to translate data into actionable recommendations
Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.
Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/to learn more.
Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.
