We are seeking a Freelance Social Media Copywriter to help develop and bring to life a new whiskey brand’s tone of voice across Instagram, Snapchat, TikTok, and Facebook (secondary). This is a project-based engagement for a writer who can toggle between playful and irreverent and has an instinctive understanding of the Gen Z social media audience.
KEY JOB DETAILS:
- Location: Remote. NYC preferred.
- Employment Type: Freelance, project-based (potential to become a long-term contract)
- Timing: June to early July. Approximately 45 total project hours
- Rate: $50-$60/hour
WHO ARE WE?
We are Sidecar, partners to the world’s best drinks brands. We are a full-service creative agency of dedicated drinks marketing specialists, offering our clients an independent, informed, and honest voice as they navigate the world's cluttered back bars and bar carts.
Our agency is made up of people you’d want to have a drink with! We’re fun-loving, hard-working, free-thinkers with diverse backgrounds and skills. We value building relationships, and as an independently owned-agency, we are proud to offer an informed and honest voice at every table or bar.
SCOPE OF WORK:
- Develop the brand persona and tone of voice for a new innovations whiskey brand, alongside our account team and Social Media Strategist.
- Concept original social content series ideas in collaboration with our designer.
- Help deliver polished, client-ready presentations to present internally and to client stakeholders.
- Collaborate closely with our internal account and creative teams to ensure all copy aligns with the overarching platform strategy and brand guidelines.
YOU MUST HAVE…
- 3-5 years of brand copywriting experience, ideally at an agency or in-house for a consumer brand.
- Experience developing brand persona and tone of voice guidelines from scratch for a CPG brand.
- Proven ability to write for humor-forward, irreverent, or personality-driven brands.
- Experience in copywriting for social media, with a deep understanding of each platform's nuances between Instagram, Facebook, Snapchat, and TikTok.
- A track record of developing social content targeting Gen Z consumers - you know what moves them and what falls flat.
- A portfolio or case studies demonstrating past social copywriting work.
Sidecar is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
