Company Description
Preserve Shady Rest is a non-profit 501(c)(3) organization that is dedicated to promoting the history and preservation of Shady Rest Country Club. As the first Black-owned country club in the United States, Shady Rest was a major hub for 1920s jazz entertainment and the residence of John Shippen Jr., the first American professional golfer. The organization is committed to historical preservation, community engagement, and advancing opportunities in golf.
Role Description:
This is a part-time internship role as Marketing and Social Media Intern at Preserve Shady Rest. As a Marketing and Social Media Intern, you will be responsible for creating and implementing social media strategies to increase brand awareness and engagement. This is the perfect internship for someone who has interest in learning about the sports and recreation industry, enthused about history, or would like to pursue a career in digital marketing. While the internship is unpaid, you will have the opportunity to learn more about sports marketing, fundraising, merchandising, and the scope of historical organizations. This is a hybrid role, based in Scotch Plains, NJ, with majority of work being conducted remotely. Individual must have the ability to work in-person for special events.
Primary Responsibilities:
- Maintain strong understanding of social platforms and drive all social media projects, including day-to-day management of social channels.
- Monitoring talent and influencer results, assisting with compiling reports and gather analytics data.
- Creativity secure media coverage with both digital and “traditional” outlets.
- Run PR and social media campaigns that deliver measurable results and meet objectives.
- Create exceptional short and long form, social media and SEO-friendly content.
- Coordinate with internal departments to support promotion of Shady Rest and its initiatives.
- Ensure that campaigns, content initiatives, and projects are completed successfully to satisfy needs of marketing/PR, e-commerce, merchandising, and fundraising campaigns.
- Working cross-functionally, oversee the planning and execution of regular in-house photoshoots
- Ensure the organization’s image, identity, and brand standards are consistently maintained and enforced.
- Conduct influencer marketing campaigns to widen reach.
- Learn more about sports marketing, fundraising, merchandising, historical documentation and museums.
- Ensure that all activities align with the organization's values and mission.
- Other duties as assigned.
Qualifications:
- 1-2 years experience with content creation and social media algorithms that resulted in significant results.
- Experience with photography and photo editing software.
- Understanding of various social media platforms and their best practices.
- Proficiency in social media management tools and analytics platforms.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Ability to foster an inclusive environment that engages with diverse populations to support organizational goals.
Preferred Qualifications
- Experience working with a non-profit organization.
- Pursuit of career in sports marketing, digital marketing, history, museums, or graphic design.
- Knowledge of golf is a plus.
EEO Statement:
Preserve Shady Rest, Inc. provides equal opportunity in any employment, membership, or volunteer setting. The organization complies with all applicable laws regarding equal opportunity and does not unlawfully discriminate against any employee or applicant for employment based upon race, color, gender, sex, sexual orientation, gender identity or expression, religion, age, disability, or veteran status. The Shady Rest supports and services all people in its effort to promote history and service its community.
