The Growth Marketing Manager is a high-impact role responsible for leading AlphaRoot’s digital presence and driving aggressive lead acquisition within the cannabis and emerging risk sectors. You will bridge the gap between traditional insurance marketing and modern growth hacking, leveraging cutting-edge AI tools to optimize the buyer journey from first click to bound policy.
This role is highly cross-functional, requiring close collaboration with Sales, Partnerships, and Technical teams to implement data-driven recommendations that improve client acquisition and brand authority.
Principal Responsibilities:
Paid Media Strategy
Omnichannel Paid Media: Take full ownership of all paid media channels, including industry-specific sponsored content, search, display, and social advertising.
Sponsorship Management : Identify , negotiate, and execute high-impact sponsorships with industry publishers, newsletters, and event organizers to maximize brand reach and lead flow.
AI & Marketing Automation
Content & Organic Visibility
SEO Strategy: Lead the organic growth roadmap, focusing on technical site health, topical authority, and strategic link-building initiatives.
Partnerships & External Leadership
Education, Experience, Skills and Abilities Requirements:
You are exceptional at prioritizing work, setting expectations, and communicating to stakeholders. As a strategic thinker, you're skilled at connecting the dots between data and financial results to create and advocate for your strategies to drive growth. The ideal candidate has a proactive approach, can juggle multiple responsibilities and excels under pressure. They are comfortable taking on a high level of responsibility.
Proven experience using AI tools (e.g., LLMs, image generators, and automation wrappers) to improve marketing efficiency and output.
What We're Looking For:
Expertise in productivity and communications software (i.e., Google Docs, Microsoft Office, CRM, WordPress,)
Experience with project management tools such as Monday.com, Asana, Trello , Jira . Knowledge of Agile methodology is a plus.
Previous experience sourcing, managing, and leading freelancers/contractors ( e.g. UpWork , Fivver , Offshore agencies) to scale marketing output.
Special Working Conditions:
- Fast paced, multi-tasking environment.
Important Notice:
- This position description is intended to describe the level of work required of the person performing in the role and is not a contract. The essential responsibilities are outlined; other duties may be assigned as needs arise or as required to support the firm. All requirements may be modified to reasonably accommodate physically or mentally challenged colleagues.
The Baldwin Group will not accept unsolicited resumes from any source other than directly from a candidate who applies on our career site. Any unsolicited resumes sent to The Baldwin Group, including unsolicited resumes sent via any source from an Agency, will not be considered and are not subject to any fees for any placement resulting from the receipt of an unsolicited resume.
