Position Overview:

Alpinestars is seeking a Digital Community Specialist to help grow, support, and analyze our online community across social media, YouTube, Reddit, forums, and other digital platforms.

This role will focus on engaging directly with riders, customers, and enthusiasts by participating in conversations, supporting product discussions, identifying trends, and helping strengthen the online presence of the brand across digital communities and social platforms. In addition to community engagement, this role will play a key part in tracking online conversations, identifying trends, gathering customer insights, and helping provide actionable reporting to internal teams.

The ideal candidate is passionate about motorcycles, motocross, MTB, motorsports, or action sports culture and understands how to communicate authentically within enthusiast communities.

This position offers strong opportunities for growth within digital marketing, community management, analytics, brand marketing, and e-commerce.

Key Responsibilities:

Community Engagement

Monitor and participate in discussions across:
YouTube
Reddit
Instagram
Facebook
TikTok
Motorcycle and motocross forums
MTB and riding communities
Engage with riders, enthusiasts, and community members in a professional, timely, and authentic manner
Help start and maintain conversations around products, riding, racing, protection, and motorsports culture
Support product launches, athlete moments, campaigns, and seasonal initiatives through community interaction
Help maintain a positive, knowledgeable, and premium brand presence online
Monitor community sentiment and escalate notable trends or conversations internally when needed

Community & Product Discussions

Participate in product-related conversations across social platforms and online communities
Answer basic product, sizing, technology, and feature-related questions
Assist community members with navigating products and collections online
Identify common questions, feedback, concerns, and recurring product discussions
Surface customer insights, product feedback, and conversation trends to internal teams
Help improve product education around technologies, fitment, and intended product use
Content & Community Growth
Help create discussion topics and engagement opportunities across platforms
Support efforts to increase online conversation and visibility around Alpinestars products
Assist in identifying trending topics, viral discussions, and relevant conversations within riding and motorsports communities
Help surface user-generated content, creator opportunities, and community highlights
Collaborate with marketing and e-commerce teams to support digital campaigns and launches
Identify opportunities to improve engagement, community participation, and brand visibility

Reporting, Analytics & Insights

Build weekly and monthly performance reports across community and social channels
Track engagement metrics including:
Response times
Engagement rates
Comment volume
Sentiment trends
Audience growth
Top-performing conversations and posts
Monitor trends across social media, forums, Reddit, YouTube comments, and community discussions
Analyze recurring customer questions, product feedback, and conversation themes
Identify emerging product demand trends, sizing concerns, feature requests, and customer pain points
Assist in compiling insights that can support:
Marketing strategies
Product education
Customer experience improvements
E-commerce initiatives
Create summaries and actionable recommendations for marketing and e-commerce leadership
Monitor competitor and industry conversations to identify opportunities and trends within the motorsports and riding space
Help track the effectiveness of campaigns, launches, and community initiatives through reporting and engagement analysis
Assist in developing dashboards or recurring reports for internal teams

Qualifications:

Strong interest in motorcycles, motocross, MTB, automotive, or action sports culture preferred
Excellent written communication skills
Familiarity with social media platforms and online communities
Organized, detail-oriented, and comfortable managing multiple conversations across platforms
Comfortable engaging directly within enthusiast communities online
Analytical mindset with interest in identifying trends and customer insights
Basic understanding of social media engagement metrics and internet culture
Ability to work collaboratively in a fast-paced environment

Preferred Qualifications:

Previous experience in social media, community management, digital marketing, or online brand engagement preferred
Familiarity with Reddit, YouTube comments, Discord, or online forums
Experience with Shopify or Shopify Plus preferred
Familiarity with Shopify Analytics, Google Analytics 4 (GA4), and social media analytics platforms preferred
Experience using reporting, analytics, social listening, or monitoring tools is a plus
Understanding of e-commerce performance metrics and online shopping behavior
Basic experience building reports, analyzing engagement data, and identifying trends
Passion for motorcycles, motocross, MTB, automotive, racing, or motorsports culture
Strong understanding of internet culture, online communities, and social platform behaviors

What Success Looks Like:

Increased community engagement and interaction across platforms
Faster participation and response within community conversations
Growth in online conversations related to Alpinestars products
Improved visibility into customer sentiment, trends, and community feedback
Actionable reporting and insights consistently shared with internal teams
Identification of emerging customer concerns, product opportunities, and conversation trends
Strong, positive interactions with riders and enthusiasts across digital channels
Meaningful contribution to brand visibility, community growth, and digital engagement

* This is a full-time position with benefits.

Compensation will be dependent on experience.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, genetic information, medical condition, marital status, military or veteran status, or any other protected status under applicable law.

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Digital Community Specialist