Freelance Copywriter (Remote) - Farming / Agriculture
Job Title: Freelance Copywriter
Company Overview:
Theory SEO is a full-service SEO company located in Raleigh, NC, with clients in a variety of markets including automotive, startups, professional services, and more. As a small, dedicated, and high-performing team, we are committed to excelling in our field. Our mission is to educate on and share the best practices of SEO, with a vision to become the most trusted partner in the industry. We value autonomy, generosity, a strong work ethic, and data-driven decision-making.
Job Summary:
Join Theory SEO as a freelance Remote Copywriter and work alongside our team to create quality, fresh, and uniquely insightful content for our client in the Farming and Agriculture niche. Your role will focus on translating your deep industry knowledge into engaging, SEO-friendly copy that resonates with agricultural audiences, answers their specific questions, and drives organic growth.
Key Responsibilities:
- Write high-quality, original, and insightful articles, blog posts, and web copy focused exclusively on farming, agriculture, and agribusiness.
- Collaborate closely with our SEO team to seamlessly integrate targeted keywords and follow provided content briefs.
- Conduct thorough industry research to ensure all content is factually accurate, up-to-date, and highly relevant to the agricultural sector.
- Adapt writing tone and style to align with the client's brand voice and target audience.
- Apply basic on-page SEO best practices to content (e.g., proper use of heading tags, clear formatting, optimal readability, etc.).
- Review, edit, and revise content based on internal and client feedback.
Skills and Qualifications:
- Required: Demonstrated expertise and a deep, practical understanding of the Farming and Agriculture niche.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Ability to work effectively and deliver results with minimal supervision, demonstrating a high degree of autonomy.
- Understanding of how to write for the web, including basic SEO content principles.
- Ability to meet deadlines consistently in a fast-paced, remote environment.
Experience Requirements:
- 5+ years experience as a copywriter, content writer, content marketer, or agricultural journalist.
- Must provide proven writing samples specifically within the Farming and Agriculture niche.
Employment Type:
Location:
- Remote position; candidates should be available during Eastern Time (ET) hours.
Application Process:
- Interested candidates should submit their resume through Indeed. Please note: Including proven writing samples or a portfolio showcasing your work in the Farming and Agriculture niche is required for consideration.
Equal Employment Opportunity Statement:
At Theory SEO, we celebrate diversity and are committed to creating an inclusive environment for all employees. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Theory SEO complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. We welcome applications from all qualified individuals.
Application Question(s):
- Farmers are notoriously good at spotting 'outsider' marketing. What are three specific words or phrases you avoid—or lean into—to ensure your copy feels authentic to someone who works the land every day?"
- Local farmers often rely on word-of-mouth and the 'neighbor test.' How do you write copy that builds that kind of communal trust when the brand itself might be new or remote?
- Untechnical farmers are often 'risk-averse' rather than 'tech-avoidant.' How do you frame a new technical product to make it feel like a safe, dependable tool rather than a risky experiment?
Experience:
- Copywriting: 5 years (Preferred)
Work Location: Remote
