Join a dynamic, creative marketing team supporting student engagement and recruitment through digital storytelling and community-building. As a Social Media Specialist, you will help bring campus life to life online—creating, posting, and managing engaging content for a university's social media and digital channels.
What You'll Do:
- Develop, write, edit, and design daily social media posts—including videos and photography—to showcase university life and boost online engagement.
- Partner with graphic designer and content writer to craft compelling campaigns and stories.
- Propose and implement strategies to grow followers, increase engagement, and support the university's recruitment efforts.
- Attend student events to capture highlights and foster connections.
- Monitor social conversations and trends, alerting leadership to opportunities and risks.
- Manage a social media calendar and ensure consistent, timely, brand-aligned posts.
- Research industry best practices, influencer trends, guidelines, and legal requirements.
- Report performance analytics and KPIs in collaboration with marketing leadership.
Qualifications:
- Bachelor’s degree in marketing, communications, journalism, or related field.
- 1–3 years of relevant content creation and social media experience (higher education experience a plus).
- Strong photography and video storytelling skills.
- Experience with social media platforms (Meta, YouTube, LinkedIn, X, TikTok), Hootsuite, and basic video editing (Premiere Pro or similar).
- Able to analyze social media performance metrics and adapt strategies.
- Enthusiastic collaborator, energetic storyteller, and passionate about engaging communities online.
DISCLAIMER: Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.
