Who we are
Founded in 2009 by sisters Kendall and Libby Glazer, Stoney Clover Lane makes customizable accessories for travel and every day. We make the organization interesting. Our goal is to become your #1 accessory brand and the best way to surprise and delight friends and family as your go-to gift purchase. At Stoney Clover Lane, creating a memorable guest experience is our North Star. No detail and no occasion is too small. You can find Stoney Clover Lane online, at select retailers and in our seven storefront locations.
About the Role:
We’re looking for a creative, strategic, and highly organized Senior Copy & Communications Manager to lead the voice of Stoney Clover Lane and bring clarity, consistency, and storytelling magic to every message we share - across product, marketing, retail, social, and brand moments.
This role is a hybrid of expert copywriting and thoughtful messaging strategy. You’ll write compelling, on-brand copy for everything from product launches to emails to packaging, while also shaping the bigger-picture narratives that bring our brand to life. You’ll partner across departments to ensure our messaging is cohesive, impactful, and customer-first no matter where or how someone engages with Stoney Clover.
What You’ll Do:
- Write, edit, and oversee brand copy across all touch points including email marketing, product descriptions, paid media, packaging, SMS, website, store signage, and press releases
- Conceptualize and develop campaign storytelling, messaging frameworks, and launch communication strategies that align with business goals and brand positioning
- Collaborate cross-functionally with marketing, creative, PR, retail, influencer, and customer service teams to ensure messaging is consistent, aligned, and tailored to each platform
- Lead messaging development and approvals for brand collaborations and licensed collections (e.g Disney, Hello Kitty), ensuring all copy meets partner guidelines while staying true to the Stoney Clover Lane voice
- Support storytelling and creative ideation for social content, working with the social team on campaign concepts, TikTok ideas, and on-brand messaging across channels
- Write all social captions and on-asset copy needs, ensuring each piece feels native to the platform and reflective of our tone
- Own and maintain LinkedIn copy and posting calendar, ensuring brand voice extends to corporate channels in a thoughtful and engaging way
- Tailor messaging for segmented audiences in partnership with digital team
- Own and evolve the Stoney Clover Lane brand voice guide, ensuring every piece of content feels fun, elevated, and unmistakably “us”
- Manage timelines, approvals, and copy workflows to meet launch deadlines and campaign goals
- Lead or mentor junior copywriters or freelance talent as needed
What We’re Looking For:
- 5-7 years of experience in copywriting, brand communications, or editorial roles (DTC, fashion, or lifestyle preferred)
- Proven track record of writing engaging, conversion-driving copy across digital channels
- Experience working with brand partnerships or licensed product launches, including navigating approvals and aligning messaging
- Strong messaging instincts and ability to zoom out from writing to craft larger narratives and frameworks
- Deep understanding of brand storytelling and how to tailor messages to different channels and audience segments
- Strategic thinker with a creative mindset and strong attention to detail
- Comfortable working in a fast-paced, launch-driven environment with shifting priorities
- Collaborative, organized, and excited to bring fresh ideas to the table
Bonus Points If You:
- Have experience developing messaging for influencer campaigns or branded partnerships
- Are skilled in customer segmentation or retention marketing strategies
- Have a background in PR, editorial planning, or internal communications
- Understand and love the Stoney Clover Lane customer
